Psst! Did you know that freelance copywriters are among the highest-paid writers in Kuala Lumpur, Malaysia?
In fact, are you looking to become a freelance copywriter in Malaysia?
Copywriters are people who generate copies (words used on websites, adverts, and promotional materials) that promote products or services and persuade prospective consumers to take action.
It is one of the most important aspects of good web marketing. To become a highly skilled and successful SEO content writer, you must devote time and effort to learning the trade.
With that being said, there are several factors to consider if you want to work as a freelance writer or invest in a business copywriting Malaysia career here.
This helpful beginner’s book will help you decide whether a career as a freelance content writer in Malaysia is appropriate for you, as well as ideas for getting started and landing your first gigs.
First Things First – Is Copywriting Malaysia In Demand?
The need for business copywriting services in Malaysia has been growing steadily over the past five years. Take a look at the graphs from Google Trends below.
The compensation of an employee is determined by the target customer groups for whom they have worked, their line of competence, and their amount of experience.
If you can generate high-quality website content or fill copies that can impress clients, you are likely to be making a lot of money online. In Malaysia, a copywriter may earn thousands for each product produced, as well as more than RM1,000 for landing sites and conversion pages. [1]
Your experience determines how much money you can make as a copywriter from home.
In recent years, Facebook information groups have been the most active place to seek an online bid for copywriting employment in Malaysia.
To become a copywriter, you must have connections of information and SEO expert skills. As part of the criteria in Malaysia, you must have a bachelor’s degree in advertising, journalism, communication, or English.
However, to be considered for a position as a copywriter, you must also have a professional portfolio. This may be gained through internships, part-time work in this field, or even writing for your campus publication.
Who, And What Is a Copywriter?
A copywriter is someone who writes for the internet. They bring helpful material for the company that is intended to guide the reader’s investigation.
Responsibilities of A Copywriter
Copywriters are in charge of creating target customer engagement, to connect clear language bits for various advertising channels such as websites, print advertisements, and catalogs.
Their responsibilities include keyword researching, creating intriguing written material, and editing their work for correctness and quality.
Related: Best Keyword Research Tools for SEO
Researching Concepts
Depending on the project, you may examine website headline statistics to better understand user behavior, or follow testimonials to focus on the target market’s impressions and dislikes share on topics.
Writing Copy
Writing, in addition to the research approach, is a key job for copywriters. You utilize the creative brief and your research to fulfill the assignment, whether you’re producing a copy for digital or print consumption.
Internal and External Collaborating
Copywriters often collaborate closely with colleagues in advertising, public relations (PR), advertising, designers, for ideas and editing for free.
Some also collaborate closely with corporate leaders or clientele who are companies’ competitors.
Analyzing and Optimizing
When starting a project, copywriters usually set lofty expectations for the ideas such as click. [2]
Key performance indicators (KPIs) for websites and blogs advertisements, might be used to improve or gain a particular number of views on a headline or new subscribers over a given time.
KPIs for sales folios or letters are things centered to track buy figures, order totals, new customers, or customer retention.
What Are Some Pros & Cons of Being A Copywriter In Malaysia?
| Pros | Cons |
| True, freelance copywriters have a lot of freedom and flexibility. | Long working hours and the need to work extra to meet a number of deadlines |
| As you gain additional tasks in your field, your website content will become a bit more varied and creative. | Must be able to learn, create website content, and share even while under duress. |
| Your contribution is critical to the campaign’s class win. | Client criticism and comments in this field may be severe. |
| You find a nice mix of working alone and with a team of experts. | People will not always recognize and understand your value. |
| You can make a lot of money if you have strong business abilities. | You will occasionally forget how to scrawl on freelance jobs. |
How To Be a Copywriter In Malaysia? 10 Tips To Kicks Start Your Copy Writting Career
To begin your career as a copywriter in a business copywriting agency, use these essential tips and tricks.
It is critical to note that being a copywriter in Malaysia takes perseverance and a great deal of enthusiasm at heart. The hardest touch is usually the beginning level, but it gets better.
So what are the tips and tricks? Read these 10 tips on how to kickstart your copywriting career in Malaysia!
1. Have a Passion For Writing
People with a passion for the written word are frequently well-positioned to master the abilities in this profession.
If you enjoy writing and are wondering how you might make a livelihood from it, the following thing should help you find or gain the expertise and knowledge needed to be a competent copywriter.
In Malaysia, you can make a lot of money as a copywriter in companies, a brand, or as a freelancer. In fact, because of the free conversion rate, if your following reader is from abroad, you will make a lot of money as a copywriter.
However, you should only share work as a copywriter if you are passionate about the writer’s website content. You will burn out quickly if you do not have a strong passion or you will be dissatisfied with your job and will resign.
2. Know Your Niche Audience and Market
When launching a copywriter career in Malaysia, decide on the form of website content you will create. You must identify the industry or topics that most interest you. [3]
I recommend that you start early with the industry you’re interested in because it will provide you with passion, click, follow, and satisfaction once you’ve completed the article writing project.
To create content services for an industry that is unfamiliar to you might find it difficult, and when you hit a vision snag, you will feel demotivated.
SEO niche is one of the most common forms of online writing jobs that offer countless business opportunities across a wide range of industries.
You may be interested in: A Definitive Guide to Outsource SEO
An SEO copywriter will be useful in any market that is selling online, advertising their company digitally, or wants to climb search engine rankings.
To succeed in an SEO writing career process, you’ll need SEO, user experience, keyword analysis, and research services to run search engines. Still, with so many different industries to explore and specific niches to fill, the average copywriter has a lot to choose from.
3. Have a Writing Portfolio
You won’t have a portfolio if you’re just starting and that’s fine. You must still produce a professional image, which necessitates the creation of a portfolio to publicize to potential clients.
A writing portfolio is a collection of your best work as a freelance writer. [4] Your writing portfolio demonstrates your writing ability in your niche topic and showcases the publications for which you have written.
You can host your portfolio on your weblog homepage, which is the best option, or on a portfolio site such as Contently or LinkedIn.
You don’t need to produce an email 10-page story website to demonstrate your worth. To begin, all you need is a one-page landing page that describes who you are and what you do.
4. Learn How To Sell Yourself
Understand how to sell yourself. Most writers are terrible at this and leave without understanding that it’s not easy as a startup. We believe that our composing should speak for itself, but that is not how the world works.
You must make a case and share why you are the best long-term partner.
This does not imply that you must become a digital marketer or a marketing funnel expert. However, it is important to attend networking events or mixers and comfortably mingle with potential clients, form and create, share your topics and work.
I, for one, had no sales experience, so I learned how to sell at a BNI chapter in Manhattan.
Nobody is without flaws in the provision of their services. There will be times when you make errors in your article writing and may even irritate some of your clients.
If you have no experience, it is difficult to find a job as a copywriter. So, in exchange for personalized expert services, offer them a free service or one at an affordable price. This is important in establishing shared authority in the local market while also establishing trust and love.
5. Start A Personalised Blog
Blogs provide your target reader with high quality and value because they provide knowledge and are useful over time. This will allow future readers to link to your pages from their sites, potentially resulting in a high search index in search engines.
Starting a blog is about more than just filling it with tons of messages to inform or storytelling. The information must be useful, current, credible, and relevant to your intended audience.
As a copywriter, you want your target audience to know how good articles are. As a result, it is best to create content of exceptional quality plus proof reading that has helped you in justifying those. Write phrases and content that will spark an idea or articles that will educate them on the value of creative content.
Related: 10 Ways to Create the Most Attractive Niche Content
According to a study, searching a blog that is 2000–3000 words long has a much greater impact on the target reader than a blog newsletter that is only 500–1000 words long. [5] It is critical to incorporate useful information into your content writing as part of the creative process.
6. Provide Credible References
Backlinks are important when composing facts and analyses. A solid backlink has helped improve the credibility read of an article. How responsible are backlinks in your networking?
Whenever you backlink to a piece of web material, always send an email to the author, either through their website or through their email address.
This is how the email should look:
Dear Mr. XXX,
Your content/article/website [hyperlink the page] is a fantastic source of knowledge for my content authoring (the title of your content)[hyperlink the page].
This email is only to notify you and offer credit to your good products, therefore there is no need for you to respond if you are too busy.
However, if you have some free time, you should learn about the post, or email back. If you enjoy it, please tweet it or share it. Thanks. (Enter your name here at the end of the email)
There is no set protocol for giving credit to the creator of the article; simply be polite and professional.
7. Use Social Media For Social Presence
Aside from creating a company profile on your blog, you may also create a profile on a few social marketing tool networks such as Facebook, Instagram, Twitter, and LinkedIn.
The best way to advertise yourself in this digital age, you must have a presence on social media. You must use, establish and describe a digital presence where people can see and interact with you and your skill.
As a result, it is critical to select the appropriate platform for marketing oneself portraying your credentials and abilities. We are not calling to utilize all of the accessible social networking networks.
Instead, conduct thorough groundwork to determine which social media sites and ways are most suited for establishing a local digital presence.
8. Learn And Ask From The Professionals
Take it from me as one of your many seniors in the industry – learning business copywriting can be a struggle.
You shall receive if you ask questions. It doesn’t matter if it’s a good or a terrible response to your questions; a good response demonstrates that you’re doing the right thing and that you’re on the right road.
Don’t take it to heart if you receive a negative response to your questions. Determine WHY and HOW you may better yourself in seeking a favorable response in the future.
Create new quotes for at least two companies. Write a copy for your pals who own a business without being asked. They don’t even have to be interested in paying you any money or utilizing your copy.
The objective is for you to practice and obtain feedback from individuals who are knowledgeable about the subject. Find as much input as possible. Apply your proficiency to produce copies that interest you without buying or selling attention.
9. Improve Your Copywriting Skills
Composing content is the only method to enhance your business copywriting skills. Not just to write phrases uncritically but take into account the input you receive. However, growth comes through practice.
Everyone worries about not being good enough at some time in their lives; it’s a reality of life. When you allow fear to keep you from doing what you need to do to achieve, that fear becomes your life.
Writing every day is the most efficient method to increase your speed and skills, flare, and conciseness of copy products, all of which are important characteristics of expert wordsmiths. Read through it, share with fellow writers, and apply for different writing jobs all at the same time.
Indeed, secure copywriting freelance or full-time jobs demand material to be handed over fast within hours, and practice is the greatest way to guarantee you never disappoint any of your valued clients.
10. Use The Right Tools
Mistakes happen no matter how highly skilled of a writer you are. Contextual errors, passive voice, adverbs, and any form of readability are all common problems.
Make good use of tools to boost productivity and streamline your business copywriting style. Read on how to apply these tools over years and you will get better at it. You can begin with a few tools to identify a number of issues.
The free Heming Ways app, for example, has helped in simplifying the language. It goes above and beyond the basic spell check to give it that lovely complete copy service sheen.
Copywritely is another free SEO content analysis tool, which can support numerous functions that are beneficial for producing any form of copy with creativity. The paraphrase tool mentioned finds interesting problems and helps you in rewriting headlines, and their grammar error exposes grammatical mistakes.
Finally, you may insert your contents into the word counter to check how much you’ve written and determine your frequency. Here is a list of two copywriting tools cases that every new copywriter should have:
- MailChimp provides no quote landing pages.
- Hosting a website and creating a one-page website with Thrive Architect will cost you less than $100.
Now, Where Do I Start?
This is a question we all ask ourselves all the time: where should you start looking for work?
Is it time to start knocking on doors or seek attention? If so, what kinds of doors should I knock on?
I have greater expertise with brand starting and marketing strategy planning copywriting. As a result, I’ll sign up for a slew of reading startup events in the coming month. Startup events are a good way to increase your local market.
Related: What is Local SEO? The Definitive Guide to Improve Your Local SEO
Local startups or expatriates that go to Malaysia to work on their startup ideas are usually present at these events. In any case, these networks would be among the possible ones to contact. This is where you start:
Introduce Yourself To The Market
Start by introducing yourself to some of the possible firms that could be interested in hiring you as a copywriter.
In my experience, I did not obtain a job or any results within a few days, but I was called later by a number of these firms to request a payment quotation for my copywriting work.
With low awareness and the need for professional copywriters in Malaysia, it is critical for those of us who work in this profession to advertise ourselves and do our best to educate, reading potential customers on the importance of hiring one.
Follow Up After Interview(s)
Follow-up, like any other sales skill or tips, is important not just for landing a job, but also for establishing a connection with your potential client. Assume there is a job opening for a copywriter.
Which of the below professional copywriters is most likely to get hired by the company?
The copywriter with a fantastic portfolio on paper and shares a good strong online presence but seldom connects with anybody. People only know him or her via their social media company profile lists.
Or the copywriter with a mediocre portfolio makes an effort to develop a face-to-face presence and interact with potential clients.
I believe the firm will hire someone they know to follow rather than someone who appears good simply on paper or a social media company profile. This is why businesses continue to hire salespeople to handle their sales website content writing and marketing style.
We still need that human connection when dealing with one another in the end; sales is still a highly interpersonal industry, and as a copywriter, you must master these abilities as well to expand your network.
Wrapping Up On Copywriting As A Career In Malaysia
It takes a long time to become a highly skilled copywriter in Malaysia. However, there are a number of joyous fruits listed after the trip.
Don’t put it off if you want to become a copywriter right now. Begin right now, right here.
At One Search Pro, we make your copywriters’ journey easy by providing SEO website designs, SEO service in Malaysia, social media marketing, online marketing for copies to complement your authoring efforts and abilities.
We are here to assist you. If you need specialists to assist you with SEO for your website, get in touch with us.
