A Definitive Guide to Outsource SEO (2021)

Do you need a stronger SEO strategy but your in-house team is overloaded with tasks and marketing campaigns? Outsourcing SEO work might be the right solution for you! This way, your team can focus on their tasks efficiently without losing work quality, and you get a customized search engine optimization (SEO) strategy for your brand too!

Outsource SEO stands for outsource search engine optimization and, in short, it’s a strong partnership between an SEO company/agency and your in-house team.

Basically, after reading this guide, you’ll know everything about:

  • What is outsource SEO and why it’s important for your business
  • Key factors to keep in mind when you do SEO outsourcing
  • What to look for when you’re hiring an SEO outsource company
  • How to recognize high-quality SEO outsourcing services

But first, what is SEO, and how you should use it to make your brand stand out? To save some time, here’s a thorough guide to SEO made by our specialists to answer all your questions.

SEO Red Flags – When It’s The Right Time to Consider Outsourcing SEO?

Investing in a digital marketing strategy is worth every penny, that’s for sure. Past research has shown that SEO traffic is 5X higher than PPC (pay-per-click ads) and 10X higher than social media. [1]

Waiting too long for the perfect marketing strategy that will skyrocket your brand can be detrimental for your business.

Recognizing the problems right from the start and finding efficient solutions make the campaigns easier and less stressful.

Outsourced SEO can be the perfect solution to all these red flags.

If done properly, SEO services from outsourcing SEO can cut down online marketing costs. Source: Bigsea.co

1. Your in-house SEO strategy is not showing results

SEO is a difficult project, but when done right, you’ll feel the difference right away. If your SEO strategy doesn’t show results, it’s time to bring a fresh, new perspective aboard!

2. Your in-house SEO team cannot handle the workload

SEO campaigns are difficult and time-consuming. Delegate SEO operations to an outsourcing team so everyone can work efficiently!

3. You’re struggling with new SEO changes

Unless you’re an SEO expert, it’s hard to keep up with every algorithm change and free SEO tools. An outsource SEO agency knows how to deal with all these because they’ve done it for years!

4. You have difficulties in learning about different types of SEO

And that’s perfectly normal. After all, it’s hard to remember every type of SEO:

And, mind you, these are just a few types of SEO! An outsourced SEO crew already knows all the ins and outs of all SEO types, and of course, how to correctly go about outsourcing your SEO needs.

5. You’re looking to diversify SEO strategy too often

Changing strategies too often means you’re not understanding your brand very well. Always keep in mind to diversify your strategy correctly and efficiently so you can boost your rankings.

So, Why Should You Outsource SEO Campaigns? 5 Reason On Why You Should Outsource SEO

Outsourcing puts less pressure on your in-house team. Source: SEO Reseller

According to a report from Borrell Associates, around 80% of companies have their marketing strategies based on a combination between in-house SEO and outsourcing SEO services. [2]

Why?

Below, you can find a list with only a few of the most common benefits of outsourcing.

1. You’ll Save Time And Money

Delegating SEO work will give your in-house unit time to focus on other important marketing strategies and cold outreach campaigns.

Instead of hiring full-time employees and coordinating the entire team, you can simply get in touch with an SEO outsource company.

2. It’s Efficient And Brings New Connections

Working with SEO professionals is more effective than hiring and training new employees. Besides, you’ll get to network with marketing specialists.

3. Improve Scalability

Your brand needs different marketing strategies as it grows. With outsourcing, you can make any adjustments quicker, more efficiently, and with greater flexibility.

4. Get An Outside Perspective

Spending too much time on certain tasks can make you or your in-house team go into that tunnel vision. Outsourcing is a great way to see how outsiders really see your brand and so, you can find better, more creative marketing strategies for your business.

5. Experience And Expertise

Without any doubt, an SEO outsourcing service provided by a reputable SEO company is more efficient than your employees that have to juggle multiple tasks.

How to Outsource Without Losing Quality? 6 Tips on How To Outsource SEO Efficiently

According to business coach Michael Hyatt, 45% of entrepreneurs are stressed. [3] On these terms, outsourcing will not only bring a new perspective on your brand, but it’ll help your in-house team focus on other tasks too.

So, how do you outsource efficiently without compromising quality? Here are a few ideas!

1. Set Realistic Targets And Goals

The good news about SEO is that any result is measurable. Overlooking certain details can be detrimental to your SEO needs – you’ll lose money, time, and you’ll even start questioning SEO.

Communication is the most important thing that shouldn’t be missed during your collaboration with the outsourcing team.

Be as specific as possible when creating your SEO plan with your search engine marketing team. For example, you can ask for things like:

  • More followers on specific social media channels
  • More organic traffic to your website
  • Higher Google rankings
  • More mentions by other influencers or authority voices in your niche
The more details you give to your outsourced agency, the more accurate your SEO operations will be. Source: Search Engine Journal

2. Always Look At The Big Picture

SEO alone is not going to make your business skyrocket. Don’t forget that besides SEO, your marketing campaigns should include other strategies as well.

Create tasks that also focus on:

  • Social media marketing.
  • Email marketing and cold outreach.
  • PPC campaigns.

To be successful, your brand will need networking too. Up to 80% of professionals find networking essential to their brand success. [4] So, ignoring this part of the marketing strategy will prevent your business from growing.

Besides, don’t forget that creating content optimized for search engines crawlers doesn’t mean your audience will like it too. Always prioritize a customer-driven marketing strategy over content that sounds too robotic and unnatural for your customers but ranks well on Google.

PRO TIP:

Outsourcing your SEO will require running a website audit and fixing any technical issues that might appear. In many cases, SEO agencies can provide outsource website management and content marketing services as well.

Creating attractive content for your customers is more important than impeccable SEO operations. Source: Search Engine Land

3. Set A Time Frame for Your Campaigns

A good SEO campaign takes a few months to show results. If you go below this timeframe, the results won’t be accurate. Spikes in website traffic or the number of followers can always happen and you need to know why they take place.

Thus, it takes more than just a few weeks to set, track, and draw accurate conclusions about your SEO strategies.

Setting a correct time frame for every milestone with your SEO squad can help them understand what your expectations are. Based on that, it’ll be easier to discuss a budget for your project that both parties are satisfied with.

PRO TIP:

Set a realistic action plan with your outsource SEO team. Discuss different milestones, tasks, results you’d like to see, and every change you’d like to implement.

Set with your outsourcing SEO crew achievable milestones. Source: Firstpagesage

4. Work Only With A Reputable SEO Firm

As a general rule, keep in mind that if an SEO agency offers you a deal that’s too good to be true, well – it is.

Stay away from those that promise first page rankings, trade backlinks, or claim they have “insider knowledge”.

What’s more, you shouldn’t look for the cheapest SEO solutions possible. In many cases, you’ll end up hiring beginners who might be even less knowledgeable than you about SEO marketing.

An SEO agency is going to cost you more because the number of people working on your campaigns is larger. But at the same time, you save a lot of time because you don’t have to coordinate every member of that team.

On the other hand, hiring a freelance SEO expert can be a cheaper option. However, that doesn’t mean you’ll get anything you want for free!

Unlike a full team that can juggle more projects at a time, a freelance SEO expert can’t take too many projects.

PRO TIP:

No matter if you choose to hire an SEO company or an SEO freelancer, make sure that you trust that firm and its methods 100%. Before signing any agreement, ask for their portfolio, read online reviews from former clients, and ask for a personalized proposal.

Not every business is the same. Your needs and requirements are different from their next client, so their strategies and budget plans should reflect that.

Don’t take SEO experts’ words for granted. Search for testimonials, satisfied clients, and promising results. Source: Entrepreneur

5. Start With A Low Budget And Expand Based on ROI

As we’ve already seen, the most important thing about SEO operations is that they take time before we can see accurate and favorable results.

And because it can take several months or even a couple of years, re-thinking your budget is highly advisable. From this perspective, committing to a cheaper campaign for a longer time is better than spending too much right from the start.

So, if your business is small, treat it exactly like a small business. You don’t need to spend money as an enterprise would do. When your business grows and you have a higher profit, you can reinvest that money in a more expensive SEO campaign.

PRO TIP:

Let’s say your budget is $10,000 for SEO marketing. It’s wiser to choose a $2,000 plan for 5 months, instead of $5,000 for 2 months.

Plan your budget wisely and always choose the longer SEO plan. Source: Cognitive SEO

6. Monitor, Monitor, Monitor!

How do you know if the SEO marketing strategies your outsourced team has implemented are good enough? You monitor their results, of course!

A few seconds ago we were talking about how it’s better to choose a cheaper SEO plan for a longer period. Affording an SEO strategy for a longer time is just one of the benefits!

Another advantage is that, if for any reason your outsource team doesn’t prove good results, you can stop collaborating with them.

Choosing a cheaper option is working to your benefit once again. If you don’t like the results after a certain time, you can rest assured that you didn’t spend a fortune on bad SEO services right from the start.

So, before signing an agreement, make sure you discuss with your outsource SEO agency a monthly report you can check regularly. You can ask for details like user engagement, social media stats, traffic data, and so on.

Track your campaign results and readjust your strategy accordingly. Source: Link-assistant

6 Key Factors You Should Consider When Outsourcing

SEO has 20 times more traffic opportunities than PPC on both mobile and desktop. [5]

So the real question here isn’t if outsourcing SEO gives you any benefits, but rather what you should look for when you decide to invest in outsourcing SEO.

Our SEO experts made a list of the most important factors you should pay attention to when you’re starting your collaboration with an outsourcing SEO firm.

1. The Cost of High-Quality SEO

No one is going to do the best SEO well and cheap at the same time.

That’s why it’s important to make an estimated budget and see how much you’re willing to spend on cost effective SEO expert skills.

2. Strategic Impact

SEO isn’t just about working with efficient SEO tools or keyword research tools, coming up with a killer SEO content writing plan, or learning about Google marketing tools.

Your customers matter the most. Even if your strategies seem like they are perfect but your audience doesn’t like it, your brand won’t get far.

So focus on creating attractive niche content as well to combine and maximize your keyword research SEO efforts!

3. Brand’s Identity

Skip this step, and your campaigns are going to fail. Only after you understand your brand’s identity and match it with the buyer’s persona, do you get outstanding results from your SEO efforts.

4. Match Your Needs

An outsource SEO firm can personalize their SEO services to your needs, but always double-check with your in-house unit that your brand’s needs are met and everyone’s on the same page!

5. Content Quality

Having good, attractive content matters more than you think. Make sure that besides SEO marketing, you also invest time and money in high-quality content writing – which indirectly translates to no spammy black hat stuff.

Language proficiency in content marketing is a must – after all, it’s the first thing your customers notice when they visit your site.

6. Compliance with Google’s Regulations

Needless to say, your outsourcing SEO unit must perform campaigns that follow Google’s regulations. Don’t compromise on this rule unless you’re ready to get a Google penalty.

And we can assure you – nobody wants that! This especially applies to black hat SEO strategies that are likely to be penalized!

A Small But Useful Checklist with Tips for SEO Outsourcing

If you’re just starting to learn about SEO, it’s hard to remember everything you should talk about with your SEO crew.

Our specialists made a quick and handy checklist so you won’t skip or forget something important.

1. Ask your outsource SEO company or agency to show their portfolio or case studies.

2. Investigate the agency’s online reviews and feedback.

3. Check their SEO’s pricing and request a personalized quote that matches your needs.

4. Analyze their website optimization and make sure you are satisfied with it. Their website is their business card.

5. Learn how you can track and measure SEO campaign performances.

6. Understand how the SEO strategy adapts to an underperforming campaign. [6]

7. Ask the SEO team to come up with a custom plan and strategy for your brand.

Outsource Your SEO With One Search Pro Marketing Team

To wrap things up, outsourcing SEO can be a pleasant and beneficial experience for your brand and your in-house team. With the right knowledge, you can make a beautiful and strong collaboration that will result in better networking too.

However, you can fully experience such a boost in popularity and rankings only when you find a reputable agency.

If you have any questions, our SEO company specialists are here to answer them so don’t hesitate and contact us!

One Search Pro is one of the most trusted SEO Malaysia agencies, and the best part is that our services are not limited only to comprehensive SEO services Malaysia!

Does your business need:

We’re the top digital marketing Malaysia firm and a full-service agency! Besides SEO marketing, we can make your business truly stand out in a sea of competitors.

Get in touch with us and let’s see how we can help your business get the attention it deserves!

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