Social media marketing in Malaysia is reaching new heights, driven mainly by the increasing number of social media users. Among the leading Malaysian social media platforms right now is of course Instagram, with almost 12 million users in this country alone.
With so many users, the culture of Instagram influencers in Malaysia has inevitably grown too. Instagram influencers are account holders with a significant amount of followers and are able to reach them efficiently. The demand for influencer marketing in Malaysia is gaining ground, especially for highly visual products such as cafes, lifestyle, travel, fashion, events and apps.
For marketing agencies like us at One Search Pro, a staggering 70% of our payouts have been made to Instagram influencers. In Malaysia alone, more than 81% of all social media users are on Instagram, making Instagram the leading social media in Malaysia.
Who Are The 10 Most Popular Instagram Influencers in Malaysia 2020 ?
These social influencers may not necessarily have the most Instagram followers in Malaysia, but they are important people nonetheless. We’ve compiled this list based on content quality and the level of their engagement with the followers.
1. Hakken 八犬
Hakken 八犬 is arguably one of the leading cosplayers in Malaysia, known for her extremely accurate cosplay of handsome male characters from manga, anime, movies and games. Hakken currently has 1.4 million followers on her account, where she posts her well crafted cosplay projects. Her audience consists mainly of visual art and entertainment fans from across the world, as well as fashion enthusiasts.
2. Ebit Lew
Ebit Lew is a preacher, trainer and entrepreneur best known for his various charity works. He has been in the news regularly for reaching out to the poor as well as highlighting the needs of many marginalized groups. Ustaz Ebit Lew’s Insta followers now number about 3.9 million, 2.8 million of whom are from Malaysia.
3. Mira Filzah
Actress Mira Filzah has the top Insta followers in this list, and it’s possibly due to her well-liked and down-to-earth persona. She currently has 7 million followers and regularly promotes local fashion and beauty brands, particularly local hijab fashion labels.
4. Hannah Delisha
Hannah Delisha is an actress, singer and TV host from Singapore. Apart from beauty and fashion, she also posts pet-related content about her pet cats Booboo, Bon Bon and Merci. She currently has 2.5 million followers on her account.
Cat lover Hannah Delisha is an actress, singer and TV host from Singapore. Source: Hannah Delisha FB
5. Fariz Zakaria
Fariz Zakaria, who is more widely known by his gamer name Soloz, is an esports gamer and Facebook live streamer. He has played various games in various tournaments and has been quite successful at them. He currently has 2.5 million Instagram followers and is considered a social influencer in the Malaysian gaming scene.
6. Khairul Amin Kamarulzaman
Khairul Amin Kamarulzaman, more popularly known as Khairulaming, runs an Instagram account filled with short and easy to follow video recipes. Each of his cooking videos garners an average of 2-3 million views, which makes him one of the leading Malaysian food and beverage channels. He currently has 2.7 million followers on his channel, on which he sometimes promotes various food products.
7. Hanis Zalikha
Actress, model, entrepreneur and mom of two Hanis Zalikha currently has 5.9 million followers on her account, making her one of the top 10 most followed social influencers in Malaysia. Much of her posts are related to fashion and style, with the occasional parenting related content featuring her children.
8. Aeril Zafrel
Aeril Zafrel is an actor known for his many TV drama roles, including Kisah Kaisara and Cerita Cinta Kita. He often posts about his family and currently sees 4.9 million followers on Instagram. Apart from that, Aeril Zafrel also promotes lots of style products for men, as well as fitness related content.
Aeril Zafrel promotes many style products on his Instagram. Source: Aeril Zafrel FB
9. Hairul Azreen Idris
Hairul Azreen is an action star, former Taekwondo athlete and martial artist known for his role in several successful action films like PASKAL The Movie and Polis Evo 2. Incidentally, he’s also married to another influencer on this list, Hanis Zalikha. His Instagram account now has 4.8 million followers, and contains many fitness and sports related posts.
Actress and entrepreneur Nur Fazura has 5.4 million followers on her IG account, which makes her one of the top 10 influencers on Instagram at the moment. She is the founder of beauty brand Fazbulous by Fazura, and most of her content is related to fashion and beauty. Now with the birth of her child, she also updates regularly with parenting related content.
Instagram Influencers Are Now Actual Job Positions In MNCs and SMEs
Many companies are beginning to realize the extent to which influencers are able to reach the masses in making purchase decisions. Therefore, they are now hiring influencer specialized teams and creating influencer departments just to focus on influencer marketing, rather than just general PR or communications.
It is also key to work with the right influencer in order to reach your target market of consumers who are already interested in your product or service. Online marketing should therefore be designated to experts, like an advertising agency in Malaysia that specializes in social media management.
A professional social media agency in Malaysia would have all the data and strategies in place for social media marketing in Malaysia. Here at One Search Pro Marketing Sdn. Bhd., we have a dedicated team that is constantly collecting data, like the one you’ve read. This data can be effectively applied to enhance your online marketing strategy with trusted digital marketing in Malaysia via various proprietary methods and strategies that we have developed.
You can learn more about recurring Influencer Marketing Campaigns by contacting us, and we’ll help draw up an effective strategy for you to grow your brand in the most impactful way possible.