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How to Search Filters on IG to Add to Your Instagram Social Branding (2024 Guide)

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How to Search Filters on IG | One Search Pro Marketing

Instagram has risen to become one of the leading social media platforms largely due to its emphasis on visuals and images.

With over a billion monthly active users, it has become not only a way to share life’s highlights but also a canvas for self-expression and creativity.

Filters have played a big role in enabling this, as they allow users to customize their posts. A filter can transform an ordinary snapshot into a work of art, imbue photos with nostalgia, or help brands make their visual content truly stand out.

The personalization afforded by filters has undoubtedly contributed to Instagram’s success.

In this article, we will provide a guide on how to search for filters on Instagram, discover new filter creators, and make your own custom filters for your brand or personal use.

Whether you’re a casual Instagram user or a business owner looking to leverage Instagram for marketing and enhance your company’s branding, you’ll find helpful tips on taking advantage of all the filtering options available.

We’ll cover everything you need to know about using IG filters to enhance your Instagram for business experience and content.

How To Search for Filter on Instagram

Instagram filters can breathe life into your photos and videos, adding that extra oomph to your content.

Whether you’re looking to use the best filter in Instagram, explore new artistic possibilities with popular filters or even just looking at how to browse effect on Instagram, finding filters is easier than you might think.

Here’s what you need to do to find and apply filters:

Step 1: Open Instagram. Start by launching Instagram on your mobile. Ensure you’re logged into your account to access the full range of features.

Step 2: Navigate to Your Story. Tap on your profile picture in the top left corner of the home feed or swipe right from your feed to access the camera. This will allow you to create a new story or post.

Instagram Stories and Filters | How to Search Filters on IG | One Search Pro Marketing

Step 3: Browse Filters. Once you’re in the camera mode, you’ll notice a carousel of filters at the bottom of the screen. Swipe through these filters to preview and select the ones you like. Instagram frequently updates this selection with new options, so explore the variety.

Browsing Filters on Instagram Stories | How to Search Filters on IG | One Search Pro Marketing

Step 4: Explore More Filters. If you can’t find what you’re looking for in the initial filter Instagram selection, click on the “Browse Effects” button at the end of the filter carousel. This will take you to the Instagram Effect Gallery, which showcases a wide array of filters and effects created by different artists.

Step 5: Search for Filters. At the top of the Effect Gallery, you’ll find a magnifying glass icon. Tap on this to get to the search bar. Here, you can type in the Instagram filter names or keywords related to the type of filter you’re interested in. Whether it’s “vintage”, “glitter”, “retro,” or any other keyword, Instagram will display filters that match your search criteria.

Step 6: Try Filters. Once you find a filter that piques your interest, tap on it to preview how it will look on your camera feed. If you like what you see, click the “Try It” button to add the filter to your camera for immediate use.

Trying Out Filter on Instagram Stories | How to Search Filters on IG | One Search Pro Marketing

Step 7: Save and Use Filters. After trying the filter, you’ll have the option to save it to your favorites for easy access in the future. To do this, click the save button (a bookmark icon). Now, the filter will be readily available in your Instagram camera carousel.

How To Find Instagram Filters by Creator

While Instagram’s selection of filters is impressive, sometimes you may be on the lookout for filters created by specific artists or creators.

These filters can offer a unique and personal touch to your content. Here’s how you can find Instagram filters by a specific creator:

Step 1: Open Instagram and Access the Camera. Launch the Instagram app and go to the camera mode by tapping your profile picture in the top left corner or swiping right from your feed.

Step 2: Choose a Filter. Swipe through the available filters at the bottom of the screen or click on “Browse Effects” to access the Effect Gallery.

Manually Searching for an Instagram Filter | How to Search Filters on IG | One Search Pro Marketing

Step 3: Browse by Creator. In the Effect Gallery, you’ll see a magnifying glass icon that will lead to the search bar. Enter the creator’s name or username in the search bar. Instagram will display filters created by that specific creator.

Preview and Use Filter on Stories | How to Search Filters on IG | One Search Pro Marketing

Step 4: Preview and Use Filters. Click on the creator’s name or profile picture to see all the filters and the IG filters name they’ve designed.

You can preview each filter by tapping on it. If you like a particular filter, tap on it to add it to your camera for immediate use.

Step 5: Save to Favorites. To keep a creator’s filter for future use, click the save button (bookmark icon) next to the filter. It will then be stored in your favorites for quick access.

How to Get Instagram Filters From Friends and Mutuals

One of the charms of Instagram is its sense of community and the opportunity to share creative tools with friends and mutuals.

If you’ve come across a filter that a friend or someone you follow is using and you’d like to try it for yourself, here’s how you can easily get Instagram filters from friends and mutuals.

Ask Them Directly

The simplest way to obtain filters from friends and mutuals is to ask them directly.

If you see a filter in their story or post that catches your eye, send them a direct message (DM) and inquire about the filter’s name or where they found it.

Most users are happy to share their favorite filters and will often send you a direct link to the filter for easy access.

Browse Their Effects

If you’re following someone who creates their own Instagram filters, you can explore their effects directly from their profile.

Visit their profile, tap on the smiley face icon (effects tab) under their bio, and you’ll find a collection of filters they’ve designed.

You can preview and add them to your camera for immediate use.

Try Filters from Shared Stories

Using "Try It" to Try Filters from Shared Stories | How to Search Filters on IG | One Search Pro Marketing

When someone shares a story with a filter, there’s a “Try It” option at the top left of the screen. Click on this button to add the filter to your camera immediately.

Check Instagram Stories’ “Effect Gallery”

Instagram also curates filters from friends and mutuals in the “Effect Gallery” of your camera. You can find these Instagram story filters by tapping on your profile picture or swiping right from your feed, then scrolling through the options.

How to Create Instagram Filter of Your Own

If you want to truly stand out on Instagram and leave your unique mark, creating your very own custom filters is a fantastic option.

These filters can reflect your personal style, brand identity, or creative vision, allowing you to craft content that’s truly one-of-a-kind. Wondering how to make Instagram filter of your own?

Here’s how you can do it:

Meta Spark Studio Download on Official Website | How to Search Filters on IG | One Search Pro Marketing

Step 1: Download Spark AR Studio. When it comes to how to make IG filter, Instagram’s Meta Spark Studio is the go-to tool for creating custom filters. You can create an account and download the Meta Spark Studio programme from the Meta Spark Studio website.

Setting Up Templated on Meta Spark Studio | How to Search Filters on IG | One Search Pro Marketing

Step 2: Choose a Template. Once you have Meta Spark Studio installed, you can choose from a range of templates or start from scratch. Templates are a great way to kick-start your filter creation process and can be customized to suit your needs.

Choosing a Template on Meta Spak Studio | How to Search Filters on IG | One Search Pro Marketing
Source: Meta Spark Studio

Step 3: Design Your Filter. Use the intuitive interface to design your filter. You can add 3D objects, textures, animations, and various interactive elements to create your desired effect.

Don’t hesitate to get creative and experiment with different elements until your filter looks just the way you want it.

Step 4: Test Your Filter. Testing is crucial to ensure your filter works as intended. Use the built-in emulator in Spark AR Studio to try out your filter on different devices and under various conditions.

Step 5: Submit for Review. Once you’re satisfied with your filter, it’s time to submit it for review by Instagram. This process can take a few days, but once approved, your filter will be accessible to anyone who follows you or discovers it through the Instagram Effect Gallery.

Submitting Filter on Meta Spark Studio for Review | How to Search Filters on IG | One Search Pro Marketing

Step 6: Share and Promote Your Filter. After approval, promote your filter to your followers. You can encourage others to use your filter by creating content with it, sharing it in your stories, and including a call to action in your captions.

Why You Should Make Your Own Filters on IG

There are many creative ways to make your brand stand out on the platform, you look into how to make a gif for Instagram or even develop stickers related to your brand.

However, creating your custom Instagram filters isn’t just about adding a touch of creativity to your content; it’s a strategic move that can have a profound impact on your brand’s online presence.

Here’s why they can play such a big role for personal users and businesses alike.

Unique Brand Personality

In a sea of social media content, having a unique brand personality is vital. Custom filters allow you to infuse your brand’s identity and values into your content effortlessly.

From using your brand’s colors to incorporating your logo or mascots to even using it on your symbol Instagram highlight icons, your filters become an extension of your brand.

This not only makes your content visually consistent but also helps your audience associate your unique filter style with your brand.

Connect with Your Audience

Custom filters are a fantastic way to engage with your audience on a more personal level. When your followers use your filter, they become a part of your brand’s story.

They’re not just passive consumers; they actively participate in your brand’s message, similar to Instagram story games. This sense of involvement fosters a deeper connection with your audience, making them feel more invested in your brand.

Increase Brand Awareness

When people or influencers use your custom filters, they become brand ambassadors, spreading your message to their own followers. This can exponentially increase your brand’s reach and awareness.

As your filter gains popularity, more and more people will discover your brand through their connections, effectively turning your audience into promoters of your products, services, or content.

As you can see, custom Instagram filters offer a unique and creative way to enhance your brand’s presence and identity on the platform. It all depends on how you develop these filters and whether they resonate with your target audience.

Social Media Branding Made Easy With One Search Pro Marketing

Despite the many evolutions of Instagram, the power of filters and its use throughout the years remains, growing in importance as well. They are the key to creating a unique brand identity, fostering deeper connections with your audience, and increasing brand awareness.

As you embark on your Instagram journey, remember that using a personalized branded story filter means more reach for your brand.

If you’re keen to take your social media branding to the next level, you can rely on One Search Pro Marketing.

As the best social media agency in Malaysia, we specialize in Social Media Marketing, Creative Branding Strategies, SEO, SEM, and a range of other services. Our expert team is dedicated to helping you maximize your online presence and drive results.

Get Your FREE consultation here and let us assist you in creating a captivating and effective social media strategy tailored to your unique brand. Your Instagram journey awaits, and we’re here to guide you every step of the way.

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