Covid-19 has forced humankind to operate in the ways we were not used to. In Malaysia, the government has re-imposed the Conditional Movement Control Order (CMCO) on Kuala Lumpur, Sabah, and Selangor’s territories till December 20. What’s worse is that it can be extended even further.
More than 1000 new cases of Covid are getting reported each day. On December 16, Malaysia’s government had to declare a state of emergency to stop the scheduled by-election in Bugaya and Gerik.
Local businesses in Malaysia are experiencing heavy losses in terms of revenues, sales, and profits because of the restrictions. Fewer footfalls in the physical stores are causing a shakedown in the domestic market.
However, There’s a way to survive the CMCO restrictions – Taking your business online.
According to this research of the e-comemrce growth in Malaysia, the market of e-commerce in Malaysia is going to reach MYR51.6 billion by 2024. You might be missing a massive chunk of undiscovered market share if your business doesn’t go digital.
These are the Top 6 online channels by which you can increase your business’s online visibility and be a part of e-commerce in Malaysia:
1. Leveraging Facebook Marketing Malaysia By Creating A Business Page
2. Opening an Instagram Business Account
3. Entering Into Facebook Marketplace
4. Broadcasting Facebook Live Sessions
5. Getting Into Other Online Marketplaces
6. Opening An Online Store for Your Business
Let’s discuss them one by one and find out why these are the best bets your business can place during these challenging days:
Top 6 Channels By Which You Can Take Your Business Online and Survive The COVID Era
1. Leveraging Facebook Marketing Malaysia By Creating A Business Page
Facebook is the world’s biggest social media platform, with more than 2.7 billion active users. People of all age groups use Facebook and rate it as their favorite social media platform. More than 25 million Malaysian people are active on Facebook, which will only increase every year.
With its colossal user-base, Facebook is the biggest social media platform for brand endorsements and business promotions. In fact, Facebook has recently reported a massive surge in promotional activities by small and medium businesses on its platform.
Smart business owners and marketers are already promoting their businesses on Facebook and getting huge conversions. Why should you leave your business behind?
Open a Facebook business page today and use the Facebook marketing Malaysia strategies for increased conversions.
A Facebook business page can help you in many ways:
- Reach millions of potential buyers
- Build a massive email list
- Target audiences using different metrics
- Build your brand’s image and reputation
- Divert social media traffic to your website
With the help of Facebook ad campaigns, your business can sky-rocket its revenue generation. Facebook page management services by One Search Pro can help you in running profitable Facebook advertising campaigns, reaching new potential customers, and remarketing your products or services.
2. Opening an Instagram Business Account
Instagram has recently emerged as one of the most affordable and acceptable social media platforms to market your business. More than 90% of Instagram users follow at least one Instagram business account.
With more than 1.1 billion active users every month, you can not leave Instagram out of your online marketing strategies in 2020. In Malaysia, more than 35% of our population uses Instagram. Out of it, 55% are women. If your business is even loosely targeting the women population for your sales, you’ll have an extended Instagram audience as your potential customers.
In the digital era of social media and e-commerce in Malaysia, you ought to consider the ‘Instagram impact on business’ factor when you take your business online.
Instagram business allows you to market your business through Stories ads, Photo ads, Video ads, Carousel ads, Collection ads, and Ads in Explore. With these advanced and diverse digital advertising ways, Instagram is one of the prominent players in the social media marketing lot.
3. Entering Into Facebook Marketplace
Facebook marketing Malaysia isn’t just limited to Facebook pages and Facebook ad campaigns. The Facebook marketplace can be a huge game-changer for your business if you know where to hit.
You can list your products such as furniture, home appliances, electronic devices, cell phones, laptops, clothes, bikes, kitchen items, grooming products, sporting products, and literally any item on Facebook’s marketplace.
Facebook’s algorithm shows your listed items to the users who live close to your business’s address. It makes logistics effortless and affordable.
It is also a terrific place to market and sell perishable items such as milk, fruits, veggies, bread, and other grocery items. As the people who order these items live in close proximity, they can get them fresh.
Starting on your own can be a bit challenging, but you’ll have your items listed in a matter of hours if you try our Facebook management services.
4. Broadcasting Facebook Live Sessions
In 2018, about 43% of businesses broadcasted at least one live video for their followers. Facebook Live is one of the strongest engagement tools that can take your business to unprecedented heights.
With the help of Facebook Live, you can directly talk to your business page’s followers and tell them about your products and services.
Giving a human face to your business can increase brand loyalty, and you can form an emotional connection with your followers.
You can go live from your Facebook business page every once in a while and just talk to the people. You can host a Q&A session and answer their questions.
You can even crack jokes and make them laugh. More people will connect to your brand if you connect with them through live video sessions.
If your video gets a high engagement, it can even get listed under the popular video category. If that happens, even those people can watch your video who have not liked or followed your business page.
Just like how you endorse your products using images and videos in the Instagram business, Facebook life can do the same for you.
5. Getting Into Other Online Marketplaces
Online marketplaces such as Lazada, Shopee, Zalora, Lelong, and others are the pillars of local online shopping in Malaysia. Lazada Malaysia gets more than 13.5 million monthly visitors, and Shopee Malaysia receives a whopping 38.8 million. These numbers speak for themselves.
If you list your products on Malaysia’s popular online marketplaces, you’ll improve your online visibility, become a part of extended market coverage, and make these sites’ millions of visitors your potential new customers. Your journey from offline to online marketing will be rewarding by becoming a seller in these established marketplaces.
These local online marketplaces also help the businesses to grow by running ad campaigns on their websites. By paying a small amount of advertisement fees, you can boost your sales by getting to the top as sponsored results.
6. Opening An Online Store for Your Business
Many local small and medium businesses have transformed their businesses digitally. They are using several digital means to stay in the game, and one of the most prominent means is opening an online store.
Platforms like Shopify and Wix are the leading online store builders taking e-commerce in Malaysia to a new height.
Having an online store means saving a huge lot of money that, otherwise, would have been spent on employees’ salaries, shop rentals, electricity bills, inventory space, water bills, and other necessities.
Opening an online store for your business is a far easier process to transform into a digital business than building a full-fledged website. You don’t need the knowledge of coding, programming, web designing, and web development to open an online store.
However, if you are interested in having your own website as your business’s online store, you can simply hire One Search Pro for the job. We host an in-house team of professional and experienced web developers and designers who have built thousands of successful websites from scratch.
Conclusion
Covid-19 has hit the domestic businesses pretty hard. 67.8% of companies reported zero revenues during the Malaysian Government Movement Control Order (MCO). More than 42% of Small and medium-sized enterprises (SMEs) said that they’d require another six months to recover from their losses in the lockdown.
If there’s one way by which you can save your business and survive this covid-era, it’s by taking your business online. There is no way around it.
Consumers are not going to stop being consumers. If you don’t provide them what they want, thousands of other businesses are waiting to take over your loyal customers. If you want your business to prosper in the years to come, go digital!
Contact One Search Pro Digital Marketing Agency if you don’t know how and where to start. Our team will transform your brick-and-mortar business into a digital business and make your life smooth.
