The Best Time to Post on Facebook Malaysia for Dummies (Updated: 2022)

What’s one of the first social platforms you check in the morning after you wake up?

Facebook!

Which is the best social media to share that awesome motivational quote you just saw with your network of friends or start establishing your business brand among potential prospects?

FACEBOOK!

But when is the best time to post on Facebook? Particularly, for Facebook Malaysia?

Well…

Relax, you’re not the only one whose mind is boggled with such questions, especially if you are a marketer, a business owner or someone who is new in the Facebook management game. 

The good news is, this dummy guide is here to help!

In this article, we will talk about:

• The best time to post on Facebook Malaysia for different niches
• How to find your best posting time

Let’s get started!

The Ever-Changing Facebook Algorithm

Over the years, Facebook keeps changing its posting algorithm to better suit its users’ experience when browsing on the platform. Facebook algorithm manages how a user sees the order of posts being presented to them.

In the past, the algorithm used to be chronologically based, meaning, the freshest and newest posts get served to the users first.

Now, users see posts and ads in a different way, from the most relevant based on how frequent the user interacts with the person or page, to the least relevant.

While this change means nothing to users themselves, a new update to Facebook postings often cause marketers to scramble trying to research ways to adapt to the latest methodology. 

So what can we understand from this? 

It simply means Facebook’s posting algorithm is favouring non-commercial user posts over business pages’ content.

Well, how does that affect you as a business owner or marketer, or your Facebook ads marketing? 

Your posts and ads get harder to reach your target audience.

Is there something you can do about it?

Why, yes! That’s why posting content at the right time can boost your organic reach despite the ever changing posting order.

And all that’s left to do is to know when is the best time to post on Facebook.

The Best Time to Post on Facebook Malaysia 

Scouring around the internet, you will come across many guides telling you the best time to post on Facebook. But oftentimes, you may find it difficult to cater the given suggestions to your own locality, Malaysia for instance.

The thing is, there is no 100% answer when it comes to the best time for posting content on Facebook. What works for one industry or business may or may not work for you.

However, that doesn’t mean all guides aren’t helpful at all. You simply need to tailor it to your own niche and purpose.

But how do you go about it?

Well, we’ve taken off the guesswork for you. After all, that’s what a dummy guide does!

We have broken down the best timings based on industries. While these timings are in Eastern Standard Time (EST), generally, the same time is also applicable in Malaysia (aka you don’t have to convert to GMT+8). 

Check which category of management for your Facebook page you belong to, and get ready to post at the right timings!

Business-to-Consumer (B2C) Businesses

If you are in the retail trade or a product seller yourself, you fall under this category. These timings seem to work best to promote your products on Facebook, according to research done by Sprout Social and Coschedule:

Apart from showcasing your products to your intended audience, you should do some sleuthing around as to the type of content that is popular around these peak times, such as motivational/inspirational quotes or posts that tends to create conversation buzz. 

Business-to-Business (B2B) Businesses

From CoSchedule’s data summary, it seems the ideal timings to post for B2B niches are almost similar to B2C. The only notable difference would be the best days to post, which are as follows:

People mean business at the start of the week, so it’s not surprising B2B posts do best on Mondays and Tuesdays. Consider posting snippets of your team’s progress on a project, or share an informational or helpful article that can inspire these idea-hungry business peeps.

Education Businesses

The data compiled by Sprout Social on the education niche suggests that weekdays around 10am are great for posting educational content. Check out the findings below:

Don’t forget, students usually need to attend classes during the day. If you are posting or blogging about school activities, short courses, programmes and events, consider scheduling those posts either in the morning or at night, when they are not tied up with lessons.

Software & Tech Businesses

Blogging about software and anything IT or hardware related? You might want to tell the world about your latest tech findings around these timings: 

It is an undeniable fact that social presence is important for software and tech businesses so you should capitalise on these best posting times for maximum engagement. Just take care not to post after 6pm though — that’s when people decide to shut down from processing all that heavy information. 

Healthcare Businesses

Want to promote awareness about health and wellness? Consider building your social presence around these slots:

If you notice, the best time to post on Facebook for the healthcare niche seems to revolve around mornings. It makes sense, since people who are concerned about health and into a healthy lifestyle tend to be early risers, so putting up posts that coincide with their active period will lead to great engagement results.

Finance Businesses

Financial organisations such as banks and investment companies typically run on office hours. Especially when stock markets tend to close by evening, engagements are higher in the mornings so you should post based on these timings:

Similar to the tech and software niche, remember to avoid posting after 6pm. Evening onwards is the time people are looking to take a break from a hard day’s work, so talking about investment and money matters isn’t appealing.

Nonprofit organisations

Wait, there’s even the right time to post charity or volunteer related content? Of course! Consider choosing these timings to see a higher engagement with your posts:

Share motivational messages, stories and videos. A shareable content will give your post a boost coupled with the right posting times, which will help with your organisation’s branding while leaving a strong impact about specific messages you want to tell your audience.

Media Companies

If you are in the news and broadcasting industry, these Facebook management timings are for you: 

The above posting times coincide with moments where people are starting their day, heading for lunch or catching up on news after work. Match that with awesome newsworthy content, and you’re headed towards a sweet spot on massive engagement results.

Other Niches

What if you don’t fall in any of the above categories, or you simply don’t know which group you belong to?

All is not lost — you can also stick by these general posting times!

The key idea is to avoid posting content before 7am and after 5pm regardless of your niche. Technically, most people aren’t awake so early in the morning, and most of them are probably commuting back home and feeling tired from the day’s work after 5pm, so you won’t be able to maximise on post engagements during these periods.

So what does it mean?

Here’s a general overview of the best time to post on Facebook Malaysia:

The general best day to post across all niche is Wednesday.

The best times to post will be when people are taking their lunch and having afternoon tea.

The overall worst day to post is on weekends, especially Sunday.

The overall worst time to post will be before 7am and after 5pm every day.

But wait…now that these info are made available to everyone, won’t there be a huge competition among businesses to get their posts seen at the same time?

Yes, you are right.

That’s why you shouldn’t live only by these Facebook marketing tips and rules but to start finding your own best time for your Facebook page management.

Finding The Best Time to Post for Your Business

We have established that online guides serve as a baseline for you to get started knowing the best time to post on Facebook.

Unfortunately, they may produce varying results for each business. That doesn’t mean the compiled data is incorrect though.

Each business is unique, hence analysing your page’s data will make you better understand the Facebook management for your business. Even Buffer agrees that “the best data is always your own”. 

When you know the ins and outs of your Facebook page enough, you’ll be able to point out exactly the best periods to launch specific contents to your targeted audience.

How can you do so?

Rule number one: By looking at what your page data tells you.

Rule number two: By riding on trends relevant to your business.

To understand your page data, you’ll need to analyse your Facebook page through Facebook Insights. You can find this at the top of your page.

Using Facebook Insights to Find Your Best Time to Post on Facebook

It can be rather overwhelming to try making sense of all the data in front of you, especially if you are unfamiliar with Facebook management.

Once you’ve landed on the overview of Facebook Insights for your page, these are the few key things to find out:

1. When Your Fans Are Online

To know when your fans are online, click on “Posts” at the left menu. You will be presented with data that details the popular times and days your fans are active on Facebook (not your page). 

So how do you interpret your page’s data?

Look at the average number of fans online across the days and times first. Note down the trend, such as the times where your fans are most active as indicated by the large numbers. 

Compile at least a few weeks of data if your page has existed for some time. If your Facebook page is rather new, keep monitoring until you find a consistent pattern.

The times where your fans are most active on Facebook are your best bet as the most ideal times for posting content. 

Of course, the times when a majority of your fans are online do not mean you are guaranteed of a high engagement, but you are increasing the likelihood of your posts being seen by them.

You will need to experiment on a few posting time variations though — it may be a long process but it’s worth the results.

2. Posting Times of Successful Posts

Another means of identifying the best times to post will be analysing the posting times of your most successful posts. 

To do this, after clicking on Facebook Insights, click on “Posts” and scroll to the bottom. You’ll find a list of your published posts under “All Posts Published” section. Sieve through your well-to-do posts, and compile their posting times.

Do take note that if your posts happen to be a sponsored post or have undergone boosting, this will affect your best-time-to-post findings. 

Putting The Best Times into Action

When you find your organic reach for your Facebook business page is in a decline, finding the right time to post is important. 

Now that you have a bunch of best times in your hands, what’s left to do is to put them into action!

Of course, you should ensure you have great content prior to hitting that “Post” button. Remember, having great content is equally important apart from right timing in social media marketing as well as your brand strategy. 

For a start, you may or may not achieve your engagement expectations, but that’s okay — just keep experimenting and keeping track of your Facebook page stats, fine tune the timings, and you’ll reach your successful engagement destination in no time!

By the end of this article, you should be able to understand:

• Facebook’s changing algorithm favours user’s content over business content
• The best time to post on Facebook Malaysia across different sectors
• How to find the best posting time for your business via Facebook Insights

We hope you enjoyed reading this dummy guide!

Still unsure about the whole process? We are here for you.

One Search Pro offers Facebook management services for all businesses regardless of your niche. Whether you are a small business owner or coming from a large corporation, we are always open to listening to your ideas, and help you brainstorm the best ways to manage your Facebook Business page.

Contact us today — we’d love to hear from you!