TikTok is a leading social media platform that has attracted millions of users from all over the world. As of 2019, the TikTok app has about 500 million active users internationally. Tiktok Malaysia has about 4 million users and counting.
Almost half of TikTok users are below the age of 25, making these users a very young demographic. In Malaysia itself, Tik Tok is the fifth most widely used social media platform, behind Facebook, Instagram, Twitter and LinkedIn.
With so many users, TikTok has the potential to be a powerful marketing tool for your brand. No matter what you’re selling, you can utilize this platform to increase brand awareness and grow a larger following.
To make your brand more recognizable on TikTok, the first thing you have to do is understand how TikTok works.
It is a video based platform where users post short videos of themselves which is less than one minute long. Most of the time, these videos follow a trend, which can be certain actions, or dances to a specific song.
TikTok trends have a tendency to be taken up by almost everyone on the platform. One example of a TikTok trend is the #flyingchallenge of 2020. This particular trend saw thousands of Malaysian Tiktokers post composite videos of themselves jumping continuously so it looked like they were ‘flying’ around their house.
Therefore, TikTok can be a very effective marketing tool for your brand, and you can use it to your advantage for a relatively low cost. Knowing when you should post your content is also another thing that can help you in the long run.
What Is The Best Time to Post on TikTok ?
TikTok is a pretty versatile platform and thankfully, it allows you to create your content and then schedule it. This means you won’t have to actually be awake and at your phone to post your content. You can do it whenever you’re free and then schedule it to be posted at the peak hours.
These are the best times for you to post on Tik Tok Malaysia:
|Day||Time (local Malaysian time)|
|Monday||5.00 AM, 7.00 PM, 9.00 PM|
|Tuesday||11.00 AM, 3.00 PM, 5.00 PM, 10.00 PM|
|Wednesday||8.00 PM, 9.00 PM|
|Thursday||12.00 PM, 10.00 PM, 1.00 AM|
|Friday||8.00 AM, 6.00 PM|
|Saturday||2.00 AM, 3.00 AM; 12.00 AM|
|Sunday||8.00 AM, 9.00 AM, 8.00pm, 9.00pm,|
These times have been found to be the most active for global TikTok users. The peak engagement and activity times for TikTok is around Tuesday at 10.00pm as well as 1.00am and 6.00pm on Fridays.
Read also: Best Time To Post on Facebook
However, The Best Time To Post Is Different For Everyone
Keep in mind of course that these times differ depending on the nature of your content, as well as your location. As a business owner, the best step is to realize that one size doesn’t fit all.
Your best time to post may not be the same as the global peak activity times. It depends largely on your target market, namely their age, interest, gender and location.
For the first few times, you’ll have to commit to a trial and error period. This means that you’ll have to try and see what works best for your brand.
In most cases, you’ll find that if you’re targeting local Malaysian consumers, they will be more active in the hours after school and work. Activity dips during bedtime, in the wee hours of the morning and picks up again right before lunch.
Strategies To Discover The Best Posting Time For You
There are some simple steps you can take if you want to discover the best times for you to post your Tik Tok Malaysia content. These simple steps can be done by any one, and here they are:
1. Sign Up for a TikTok Pro Account
With a small weekly or monthly fee, you’ll be able to see all the parameters linked to your account. These include where most of your viewers come from, how many followers you have each month, total daily views and the like.
Most importantly, you can see what the peak engagement time is for your own account. This will give you a clearer picture of when you should schedule your videos in order to get the maximum number of engagements.
2. Get To Know TikTok Analytics in Depth
Once you have a TikTok Pro account, it’s time to poke around and explore. You’ll need to understand what all those graphs and pie charts means.
Most of the data is pretty straight forward and you can understand them straight away. For example, the number of followers you have gained in a day or the total number of video views you have over several days, weeks or months.
More importantly, it is important to know how to use this data. Numbers can be turned into more effective TikTok marketing strategies. For example, you’ll get to know what type of content appeals to your followers the most. This can be seen in the number of views that a video has. Your next strategy is perhaps to focus on producing more content that’s similar.
3. Where Are Your Followers Coming From?
Another thing that you have to pay attention to is where your followers and viewers are coming from. TikTok analytics provides this information according to countries. As TikTok is an open platform, anyone from anywhere in the world is free to view your videos.
Usually, your followers and viewers will find you depending on the hashtags you use, and how similar your content is to the ones they’re already following.
Creating content that’s trending and relevant to the country you’re targeting is one effective strategy. For example, if you’re targeting viewers from Malaysia, then create content that features topics, languages, slangs and trends relevant to Malaysias.
4. Discover When Your Followers Are Most Active
As mentioned previously, the demographics of followers for every TikTok account differs. As such, there is no set formula for when they are most active. It really depends on the content, interests, age range and more of your followers.
Therefore, it’s best to check your own analytics to see when your followers are most active at engaging with your post. There’s a section in your TikTok pro account that tracks when your viewers engage most with your content, by the hour. You can also check it by the day to see which days are the best.
5. Make Sure You Convert Data Into Your Time Zone
Many TikTok analytic sources will tell you that the golden time to post would be between 6am to 10am and 7pm to 11pm daily in Eastern Standard Time. If you’re in Malaysia, do make sure you convert any recommended time into the local time zone. In the case of Malaysia, the best time to post would be 7pm – 11pm and 8am-12pm daily.
However, your posting time should also take into consideration your own channel’s analytics. If you have many Malaysian followers, they may not necessarily conform to the international peak hours. You’ll have to adapt to your followers’ times accordingly.
6. Learn From Your Best Videos
One of the most effective strategies when it comes to knowing when and what to post on TikTok is to depend on how your own content performs. You’ll have to study your best performing videos, and pick up on what made it so well received.
If you had a viral post, that’s even better as you can try and reproduce what made it so successful. This isn’t to say that you should copy your own videos. Rather, your should pick up on the elements that made it big and try to incorporate it into your following content.
7. Tracking Your Content’s Performance
It helps to compile some of your best performing videos, and then gather important data from them. Compare their performance in relations to their posting time, content and other parameters. After analyzing your content, pick the elements that have made the videos perform better than others.
Next, you can use a combination of those elements to produce and schedule your next content. Don’t worry if you can’t get it right the first time. Experimenting will reveal even more useful data in terms of content direction and posting times.
8. Consider Other Social Media Platforms
Putting your content on TikTok is great, but you may want to consider branching out to other platforms too. Social media platforms like Youtube, Instagram and Facebook are also great for video content.
The more platforms you’re on, the better your chances of reaching out to various groups and demographics. The more you diversify your platforms, the more followers you stand to gain. This is definitely better for your brand in the long run.
So, What Exactly Is The Best Time To Post on TikTok Malaysia?
The general answer would be between 8am-12pm and 7pm-11pm daily in local Malaysian time.
However, you also have to do your own research as all Tik Tok videos perform differently. The peak engagement periods for TikTok videos depends very much on its content, the origin of its viewers and more.
You may want some professional help in making your TikTok videos reach more people, and One Search Pro is here to help.