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The Best Time To Post On TikTok Malaysia (2024 Updated Guide)

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Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing

TikTok is a leading social media platform that has attracted millions of users from all over the world. As of 2019, the TikTok app has about 500 million active users internationally. TikTok Malaysia has about 4 million users and counting. 

Almost half of TikTok users are below the age of 25, making these users a very young demographic. In Malaysia itself, TikTok is the fifth most widely used social media platform, behind Facebook, Instagram, Twitter, and LinkedIn.

With so many users, TikTok has the potential to be a powerful marketing tool for your brand. No matter what you’re selling, you can utilize this platform to increase brand awareness and grow a larger following. 

To make your brand more recognizable on TikTok, the first thing you have to do is understand how TikTok works – and the best time to post on TikTok Malaysia!

It is a video-based platform where users post short videos of themselves that are less than one minute long. These videos usually follow a trend, which can be certain actions or dances to a specific song. 


TikTok trends have a tendency to be taken up by almost everyone on the platform. One example of a TikTok trend is the #flyingchallenge of 2020.

This particular trend saw thousands of Malaysian Tiktokers post composite videos of themselves jumping continuously, so it looked like they were ‘flying’ around their house.

Therefore, TikTok can be a very effective marketing tool for your brand, and you can use it to your advantage for a relatively low cost. Knowing when you should post your content is also another thing that can help you in the long run. 

Monetize Your TikTok Content Here

What Is The Best Time to Post on TikTok?

TikTok is a pretty versatile platform, and thankfully, it allows you to create your content and then adjust your posting schedule.

This means you won’t have to actually be awake and on your phone to post your content. You can do it whenever you’re free and then schedule it to be posted during peak hours.

These are the best times for you to post on FYP TikTok Malaysia:

Day Time (local Malaysian time)
Monday5.00 AM, 7.00 PM, 9.00 PM
Tuesday11.00 AM, 3.00 PM, 5.00 PM, 10.00 PM
Wednesday8.00 PM, 9.00 PM
Thursday12.00 PM, 10.00 PM, 1.00 AM 
Friday8.00 AM, 6.00 PM
Saturday2.00 AM, 3.00 AM; 12.00 AM
Sunday8.00 AM, 9.00 AM, 8.00pm, 9.00pm, 

These times have been found to be the most active for global users on the platform.

The peak TikTok engagement and activity times are around Tuesday at 10.00 pm as well as 1.00 am and 6.00 pm on Fridays.

Best Times to Post on TikTok Globally | Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing

However, The Best Time To Post Is Different For Everyone

Remember, these times differ depending on the nature and location of your content. As a business owner advertising on TikTok, the best step is to realize that one size doesn’t fit all. 

Your best time to post may differ from the global peak activity times. It depends largely on your target audience and market, namely their age, interest, gender, and location.

For the first few times, you’ll have to commit to a trial-and-error period. This means that you’ll have to try and see what works best for your brand. 


For example, lots of students post on TikTok after school hours and get engagements from their friends in the evenings.

In most cases, you’ll find that if you’re targeting local Malaysian consumers, they will be more active in the hours after school and work. Activity dips during bedtime, in the wee hours of the morning, and picks up again right before lunch.

If you have a global audience, it goes without saying that this will automatically affect your supposed best posting time!

Strategies To Discover The Best Posting Time For You

There are some simple steps you can take if you want to discover the best times for you to post your TikTok Malaysia content. These simple steps can be done by anyone, and here they are:

1. Sign Up for a TikTok Pro Account

With a small weekly or monthly fee, you’ll be able to see all the parameters linked to your account. These include where most of your viewers come from, how many followers you have each month, total daily views, and the like.

Most importantly, you can see what the peak engagement time is for your own account. This will give you a clearer picture of when to schedule your videos to get the maximum number of social media engagement

Sample TikTok Analytics Displaying Follower Activity | Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing
TikTok analytics come with insightful data. Source: Hootsuite

2. Get To Know TikTok Analytics in Depth

Once you have a TikTok Pro account, it’s time to poke around and explore. You’ll need to understand what all those graphs and pie charts mean. 

Most of the data is pretty straightforward, and you can understand them straight away. For example, the number of followers you have gained in a day or the total number of video views you have over several days, weeks, or months.

More importantly, it is important to know how to use this data. Numbers can be turned into more effective TikTok marketing strategies. For example, based on user interactions, you’ll get to know what type of content appeals to your followers the most.

This can be seen in the number of views that a video has. Your next strategy is perhaps to focus on producing more content that’s similar. 

TikTok Analytics for Top Performing and Trending Content | Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing
Knowing which content attracts the most views will help your content strategy. Source: Social Media Examiner

3. Where Are Your Followers Coming From?

Another thing that you have to pay attention to is where your followers and viewers are coming from. TikTok analytics provides this information according to countries. As TikTok is an open platform, anyone from anywhere in the world is free to view your videos. 

Usually, your followers and viewers will find you depending on the TikTok trending hashtags you use, and how similar your content is to the ones they’re already following. 

Creating content that’s trending and relevant to the country you’re targeting is one effective strategy.

For example, if you’re targeting viewers from Malaysia, create content featuring topics, languages, slang, and trends relevant to Malaysians. Add relevant hashtags to boost your chance of appearing on TikTok FYP!

Sample Viral TikTok Video Posted by User @Afifie Chan | Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing
TikTok user Afifie Chan gained millions of views after posting viral videos documenting life in a Malaysian COVID-19 quarantine center.

4. Discover When Your Followers Are Most Active

As mentioned previously, the demographics of followers for every TikTok account differs. There is no set formula for when they are most active. It really depends on the content, interests, age range, and more of your followers.

Therefore, it’s best to check your own analytics to see when your followers are most active at engaging with your post. There’s a section in your TikTok pro account that tracks when your viewers engage most with your content, by the hour. You can also check it by the day to see which days are the best.

Tracking Followers' Peak Activity Times on TikTok Malaysia | Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing
Track your followers’ peak activity times on TikTok Pro. Source: Veed

5. Make Sure You Convert Data Into Your Time Zone

Many TikTok analytic sources will tell you that the golden time to post would be between 6 am and 10 am and 7 pm and 11 pm daily in Eastern Standard Time. If you’re in Malaysia, make sure you convert any recommended time into the local time zone.

In the case of Malaysia, the best time to post would be 7 pm – 11 pm and 8 am-12 pm daily. 

However, your posting time should also take into consideration your own channel’s analytics. If you have many Malaysian followers, they may not necessarily conform to the international peak hours.

You’ll have to adapt to your followers’ times accordingly based on multiple time zones to find your optimal posting times.

EST to MYT Time Zone Converter | Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing
There are many apps and sites to help you convert EST time to local Malaysian time. Source: Savvy Time

6. Learn From Your Best Videos

One of the most effective strategies when it comes to knowing when and what to post consistently on TikTok is to depend on how your own content performs. You’ll have to study your best-performing videos and pick up on what made it so well received. 

If you had a viral post, that’s even better, as you can try to reproduce what made it so successful. This isn’t to say that you should copy your own videos. Rather, you should pick up on the elements that made it big and try to incorporate them into your following content.

@thatlittlepuff on TikTok is a Viral Channel with Millions of Views | Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing
@thatlittlepuff is a channel that generates millions of views for TikTok posts of a cat making simple recipes.

7. Tracking Your Content’s Performance

It helps to compile some of your best performing videos, and then gather important data from them. Compare their performance in relation to their posting time, content, and other parameters.

After analyzing your content, pick the elements that have made the videos perform better than others.

Next, you can use a combination of those elements to produce and schedule your next content. Don’t worry if you can’t get it right the first time.

Experimenting will reveal even more useful data in terms of content direction and posting times.

This is especially crucial for those who make use of viral content on TikTok FYP Malaysia to lead viewers to their TikTok shop Malaysia!

Tracking TikTok Content Performance and Optimizing TikTok Marketing Strategy | Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing
Gaining feedback from your own videos is the best strategy for finding out when to post.

8. Consider Other Social Media Platforms

Putting your content on TikTok is great, but you may also want to consider branching out to other platforms. Social media platforms like YouTube, Instagram, and Facebook are also great for video content.

The more platforms you’re on, the better your chances of reaching out to various groups and demographics.

The more you diversify your platforms, the more followers you stand to gain. This is definitely better for your brand in the long run.

@thatlittlepuff Channel Posts Content Not Just on TikTok but on YouTube too | Best Time to Post on TikTok Malaysia 2024 | One Search Pro Marketing
Remember that little puff? He’s on YouTube too!

So, What Exactly Is The Best Time To Post on TikTok Malaysia?

The general answer would be between 8 am and 12 pm and 7 pm and 11 pm daily in local Malaysian time.

However, you also have to do your own research, as all TikTok videos perform differently. The peak engagement periods for TikTok posts depend very much on their content, the origin of their viewers, and more.

You may want some professional help in making your TikTok videos reach a larger target audience, and One Search Pro is here to help.

With TikTok marketing, you can easily monetize your content, earning money on TikTok as you create your favorite content!

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