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SEO In-House VS Outsourcing: Which is more suitable for you?

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SEO In house vs Outsourcing | One Search Pro Marketing

Have you developed a website for your business but realized it lacks traffic? Then the solution you’re looking for is Search Engine Optimization (SEO). SEO helps your website gain further visibility by ranking higher on search engines, bringing in organic traffic and even possible website conversions.

There are two ways you can implement SEO in Malaysia; the in-house model, where you train your staff to implement SEO strategies or hire new staff with SEO skills, or hire an SEO agency, where you can outsource SEO specifically from a team of experts. Each option comes with its set of merits and considerations.

That’s why in this article, we’ll delve into the nuances of SEO strategies, comparing the in-house and agency outsourcing models to help you which option works best for your business.

Related: Top 21 Freelancing Websites Malaysia Has to Offer – Find New Opportunities Here!

SEO In-house vs outsourcing: What’s the difference?

SEO is a fundamental aspect of your business’s digital marketing strategy, as it plays a big role in keeping your website visible in an ever-competitive digital landscape. While search engine marketing helps you get paid traffic, you can also make money with SEO through organic traffic and conversions. In this case, you have two ways of implementing SEO.

Setting up an in-house SEO requires your business to employ staff members to do SEO. This could include either hiring new staff with SEO skills or utilizing the in-house marketing team to pick up SEO tasks. The former would mean hiring staff with specialized titles such as SEO Specialist, SEO Manager, or even SEO Coordinator.

Outsource or in-house SEO is more suitable for you | SEO In house vs Outsourcing | One Search Pro Marketing

At the same time, the latter may require the currently available marketing staff to take on additional roles and attend SEO for beginners training. Your business will also need to consider investing in tools and resources as well to support the in-house SEO team further.

On the other hand, opting for an SEO outsource agency means you’re outsourcing your SEO from a team of SEO specialists. The best search engine optimization agency would often have various team members dedicated to addressing specific SEO elements such as keyword research, backlinks, content optimization, content development and more. They’re already equipped with the latest knowledge, experience, resources, and abilities to improve their client’s online sales, conversion rates, and rankings. In general, SEO agencies give professional advice, reporting, and strategy development along with a variety of services and packages to meet the needs of most businesses.

There are many other factors that make each of them different too, and this can help you in your decision between opting for an in-house SEO or SEO agency outsourcing. This includes:


Cost can be a pivotal factor for many businesses. Many factors can contribute to the development of SEO, and each of them is handled differently when done in-house or through an agency.

In-House SEO

Establishing an in-house SEO team involves hiring skilled professionals, possibly including SEO specialists, content creators, and analysts. Training costs should also be included to keep the team updated on the latest SEO trends and technologies. Additionally, investing in SEO tools and technology is essential for an effective in-house strategy.

While this option grants you direct control over your team, it also comes with significant financial commitments. Salaries, benefits, and ongoing training costs can accumulate, making in-house SEO potentially more expensive. However, while the initial investment for an in-house team may seem substantial, it does offer long-term control over costs and a dedicated team aligned with the company’s goals.

SEO Agency

Outsourcing SEO to an agency often proves to be more cost-effective. Agencies already have a team of experienced professionals, saving you recruitment and training expenses. Moreover, you can opt for customized service packages based on SEO price in Malaysia that align with your budget, providing flexibility in cost management.

Some fees you will have to consider include monthly retainer fees, project-based pricing, or hourly rates. The costs vary based on the scope of services required, the agency’s reputation, and the level of competition in the industry. While agencies often have established processes and tools, providing a more predictable cost structure, you may need to be mindful of potential additional fees and understand the scalability of the services offered.


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When it comes to expertise in SEO, an in-house team and agency outsourcing involve a nuanced look as each option offers unique strengths. Here’s what you need to consider:

In-House SEO

Building an in-house SEO team allows for a deep understanding of the company’s specific industry, products, and target audience. The team can be tailored to focus on the intricacies of the business, ensuring a nuanced approach to SEO strategies that align with the company’s unique goals and brand identity. The in-house team members become intimately familiar with the company culture, making it easier to integrate SEO efforts seamlessly into broader marketing initiatives.

However, there’s a risk of limited perspectives and losing track of the latest trends. The challenge is staying abreast of the ever-changing SEO landscape, which requires constant skill development and training.

SEO Agency

SEO agencies, drawing from their diverse client portfolio, offer a broad spectrum of expertise. They often have specialized professionals in various facets of SEO, including on-page optimization, content creation, link building, keyword research and technical SEO. This external expertise can inject fresh perspectives, innovative solutions, and a comprehensive skill set that may be challenging to assemble in-house. Agencies are well-versed in the latest industry trends, algorithm changes, and emerging technologies, providing a strategic advantage in crafting effective and adaptive SEO strategies.

This collective knowledge within an agency is a valuable resource for businesses looking to stay ahead in the competitive digital landscape. Opt for agencies with experience in your business industry to elevate this further.


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An often missed factor, the scalability of an SEO strategy, is actually critical in helping your business adapt to the ever-changing demands of the digital landscape. This is even more important when you consider how competitive SEO can be. You will need to carefully consider how each option handles scalability and how well it fits your digital marketing strategy.

In-House SEO

Scaling an in-house SEO team requires you to implement a systematic approach to hiring, training, and integrating new team members. While this allows for direct control over the pace of growth, it may be time-consuming and challenging to scale resources in response to sudden increases in demand.

Unless you hire an expert to keep track of this, the need for additional tools, hiring and training can potentially impact the immediate responsiveness required in a dynamic digital environment.

SEO Agency

Agencies, by their nature, are inherently equipped for scalability. They often have established teams with diverse skill sets and infrastructure ready to accommodate increased demands. This flexibility allows businesses to adapt quickly to changes in the market, seasonal fluctuations, or the company’s scale.

Agencies can efficiently allocate resources and adjust strategies to meet evolving goals without the delays associated with in-house hiring and training processes. This ability to scale seamlessly is a key advantage of agency outsourcing, offering your business the agility needed to navigate the dynamic and competitive landscape of SEO effectively.


SEO has been constantly evolving, with search engines such as Google setting the rules on how websites rank. How responsive is your option’s SEO strategy to matters like this is crucial to helping your business adapt.

In-House SEO

An in-house team excels in responding promptly to internal changes or sudden shifts in the market. The close proximity to the company’s internal workings allows for immediate adaptability and alignment of SEO strategies with evolving organizational goals. The direct communication channels within an in-house team facilitate quick decision-making and implementation of changes. However, the level of responsiveness may depend on the team’s size, efficiency, and the agility of internal processes.

SEO Agency

Thanks to their diverse client portfolio, agencies are adept at navigating dynamic landscapes. Their wealth of experience and outsourced SEO services means they have what it takes to adapt strategies to industry trends, algorithm changes, and emerging technologies. However, responsiveness may be influenced by the agency’s workload and the terms of the service agreement. Effective communication between you and the agency is key to ensuring timely adjustments and getting these strategies implemented as soon as possible.

Reliability and Results

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Reliability and tangible results are at the core of any successful SEO strategy. The option you choose should align with your business’s views of reliability and what your marketing strategy considers results.

In-House SEO

The reliability of an in-house team is characterized by direct visibility into performance metrics. Internal teams offer a clear understanding of the company’s unique goals and branding, allowing for immediate adjustments based on real-time data. Results are measurable, and the team can quickly adapt strategies based on internal changes. However, the scope of expertise may be limited compared to the diverse skill set offered by agencies. Your in-house team’s reliability and results may also be affected by issues such as leaves and resignations.

SEO Agency Outsourcing

In contrast, the reliability of an agency depends on how to choose an SEO company. This means considering their track record, reputation, and ability to deliver measurable results consistently in a competitive digital landscape. Reliable results stem from the agency’s ability to adapt strategies to industry trends, optimize for changing algorithms, and draw upon proven tactics. You will need to maintain effective communication and a clear understanding of key performance indicators (KPIs) to maintain this reliability and align the agency’s efforts with your overarching objectives.

In general, agencies often provide regular performance reports, offering insights into the effectiveness of the strategy they implemented. While the visibility may not be as granular as with an in-house team, agencies offer a wealth of diverse experience and specialized knowledge.


Control over the SEO strategies implemented is definitely fundamental when deciding between an in-house SEO team and agency outsourcing. Each option comes with its level of autonomy and collaboration, and the decision depends on finding the right balance to align with your business vision.

In-House SEO

Opting for an in-house SEO team provides maximum control over every aspect of the SEO strategy. Your business has the autonomy in decision-making, implementation and the ability to make immediate adjustments. This level of control is advantageous for companies with specific branding requirements or highly specialized needs. The in-house team becomes an integral part of the organizational culture, ensuring a seamless integration of SEO efforts with broader marketing initiatives.

SEO Outsourcing

While agencies do provide expertise and execution, relinquishing some control is to be expected when outsourcing. You will need effective communication and collaboration to ensure that the agency’s efforts align seamlessly with the company’s vision. While you may not have the same level of immediate control as with an in-house team, collaborating with an agency allows you to tap into external perspectives, innovation, and a diverse skill set.

SEO Agency vs In-House SEO: Benefits and Considerations

Deciding between SEO agency outsourcing work and in-house management will also involve weighing the benefits and considerations unique to each approach. Here’s a table summarizing this information to help you decide on the best option.


In-House SEO

SEO Agency


  • Direct control
  • Tailored expertise
  • Deep business understanding
  • Immediate adjustments
  • Internal synergy
  • Cost-effective
  • Diverse expertise
  • Scalability
  • Rapid responsiveness
  • Proven results
  • External accountability


  • Higher costs
  • Possible skill gaps
  • Slower scalability
  • Limited external perspectives
  • Higher internal resource demands
  • Relinquished control
  • Potential communication challenges
  • External dependencies
  • Variable service quality

How To Choose The Best SEO Services For Your Business

Choosing the right SEO service between SEO agency outsourcing and in-house management also depends on your business’s unique characteristics. Your choice should align with this to ensure the success of your SEO strategy. Consider the following factors to determine the best fit:

Small and Medium Enterprises | SEO In house vs Outsourcing | One Search Pro Marketing

Business Type

  • For Small to Medium Enterprises (SMEs): Malaysia startup companies and SMEs often find SEO agency outsourcing more suitable due to budget constraints and the need for specialized expertise. Agencies provide a cost-effective solution and a diverse skill set crucial for enhancing online visibility.
  • For Large Enterprises: Larger companies may lean towards in-house SEO, leveraging the advantages of having a dedicated team. This approach facilitates seamless communication and immediate adjustments tailored to the organization’s scale and complexity.


  • Limited Budget: If budget constraints are a primary concern, SEO agency outsourcing is the best choice. Agencies offer customizable packages, allowing you to select services that align with your financial capabilities.
  • Flexible Budget: With a more flexible budget, in-house SEO becomes a viable option. While it might require a higher initial investment, the long-term benefits of having full control over resources and strategy may outweigh the costs.

Business Goals

  • Short-Term Goals: For businesses aiming to achieve quick, tangible results, SEO agency outsourcing is the best option. Agencies are adept at implementing strategies that yield rapid improvements in search engine rankings and online visibility.
  • Long-Term Goals: In-house SEO may be preferable for businesses with long-term objectives. Having an internal team allows for a deeper understanding of the business, fostering sustained, strategic SEO efforts aligned with overarching goals.

Essentially, choosing between in-house SEO or outsource SEO services hinges on your business’s priorities, budget, and specific requirements. Consider your business vision and objectives, especially in the long term, and from there, you’ll be able to choose which option will help boost your SEO strategy.

Get SEO Expertise That Fits Your Needs

With SEO being a key factor in keeping your website relevant and visible, your choice between in-house management and SEO outsourcing service depends on your business’s unique needs, budget, and goals. If you’re in need of assistance in the world of SEO and digital marketing services that fits your business needs, we have the SEO partner for you.

Outsource your SEO to SEO Agencies | SEO In house vs Outsourcing | One Search Pro Marketing

At One Search Pro Marketing, we specialize in tailoring SEO solutions to your specific requirements. With over 10 years of experience, we’re ready to hear you out and offer you the expertise, flexibility and results you’re looking for. Contact us today to take the next step in your digital strategy and elevate your online presence.

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