Influencer Agency Malaysia – Top 15 Picks of The Best Influencer Malaysia Agency Available Right Now!

Influencer marketing has been on the rise as one of the best strategies for branding and marketing. So it makes sense to be on the lookout for the right influencer to help you in this area, as the right one can significantly boost your company’s brand awareness and sales.

With that said, finding the right influencer can be a challenge. With so many different types of influencers reaching different types of audiences available, you’re going to need an influencer agency to help you find the perfect influencer for your business.

Here are 15 influencer agency Malaysia has to get you started.

Top 15 Influencer Agencies in Malaysia

1. One Search Pro

As part of the social media marketing strategy here, One Search Pro also offers influencer marketing through industry-specific influencers’ connections. The agency understands that behind every influencer marketing campaign, there’s also content-emphasized marketing, as well as people-centric influencer marketing.

Which is why the team carefully strategizes marketing campaigns that utilize endorsements and product mentions that help to push sales and boost the business further. This includes using influencers for major platforms such as TikTok, Instagram, Youtube, and Facebook.

The digital marketing agency in Malaysia also offers a wide range of services to help give businesses a wider reach, including Search Engine Optimization (SEO), Email marketing, and even social media marketing.

Highlights:

• Has helped over 100 brands grow their digital presence with bespoke digital marketing strategies and solutions
• Provides advertising services on special platforms including LinkedIn and TikTok

2. Gushcloud

Having started in Singapore, Gushcloud has offices across 13 countries, offering a wide influencer talent pool as they even have offices in the USA and Australia.

The mission in Gushcloud is to help businesses in sourcing influencers, managing influencer marketing campaigns, and developing creatives.

Their work also includes brand strategy, marketing and activation services, media production, sales and distribution, licensing, and co-creating signature events.

Highlights:

• Well-known international reach especially in the USA and Australia
• Has their own platform called gush.co to manage and curate influencer campaigns

3. Blankslate

Blankslate is part of the well-known Core Studios, with popular content such as The Ming Thing and The Takeaway Table under their belt. Blankslate specializes in social media campaigns, talent management, and also brand management.

This means they also have experience in handling influencer marketing as well.

While it’s still a growing company, they have plenty to offer in the talents department thanks to its connection with Core Studios.

Highlights:

• Connection with Core Studios helps strengthen them as an influencer marketing agency
• Notable also for their video production services

4. X10 Media

As one of the pioneers of the micro-influencer strategy, X10 Media has over 500 micro-influencers and has completed over 300 influencer marketing campaigns in just 4 years. So whether you’re looking for Malaysian Chinese influencers, Malays, or more, they can help.

They have a variety of technologies that can be used to conduct marketing campaigns, including a platform called Faves which businesses can use to search for their next influencer that fits their needs.

Highlights:

• Won the Marketing-Interactive’s Agency of the Year Award in 2021
• Branded as X10 as it aims to provide multiple folds of ROI through its extended marketing reach and conversion rates

5. Influasia

Influasia is one of the biggest influencer marketing agencies in Malaysia, boasting over 49,000 influencers in its portfolio. They also have other popular websites as part of their vertical including World of Buzz, Lobak Merah, and Noodou.

They’re especially known for their food, beauty, and fashion style influencers.

This also means they offer other services such as branded articles and videos on top of their influencer marketing services.

Highlights:

• Verticals and campaigns earn millions of engagement monthly
• Aan award-winning company having been listed in Forbes’ 30 Under 30

6. Rexer

Rexer is all about using word-of-mouth to build your business, especially through the use of influencers.

Using mainly micro-influencers where their audience is more engaging, these influencers promise to test and review your products, creating conversation and further word of mouth.

They also promise at least 30 tagged posts with their Instagram influencers, and you could potentially reach up to 300,000 people on both Instagram and Facebook.

Highlights:

• Finalist for Best of Niche/ Micro Influencers at the Marketing-Interactive’s PR Awards 2021
• Have over 1500 influencers with 200 jobs completed thus far

7. BigCast

BigCast helps connect businesses with a wide range of influencers, from micro to macro, catering to different industries and even platforms.

You can even filter these influencers not just based on language and expertise, such as travel and lifestyle. Not only that, you can even filter it down to their skills, such as acting, musician, or even voice-over talents.

With Bigcast, you get to choose to create a campaign brief and budget to attract the right influencer, be it lifestyle Instagram influencers, or even a beauty Instagram influencers. You can also directly contact the company for advice and consultation should you need further guidance.

Highlights:

• Main company is 126Media with multiple services that even include sponsored posts, branded videos, and social media contests
• Platform lets you filter your preferred Malaysian influencers right down to their skills

8. SushiVid

SushiVid provides over 17,000 influencers across various Asian countries including Malaysia, Indonesia, Singapore, the Philippines, and China.

Using their own technology, you can set up a campaign that will attract relevant influencers in their database, help you select the best one, and offer content management if you are handling many influencers.

This technology even covers live streams for Facebook, Instagram, JOOX, and Taobao, a popular marketing strategy to engage with potential customers further.

Highlights:

• Have a wide range of case studies showing how they promoted different brands using their influencers
• Partnered websites include PropSocial and ReviewtheKOL

9. Nuffnang

Nuffnang has expanded its business from handling blog networking and advertising to now covering influencer and content marketing.

Related: Best Advertising Agency Malaysia Has to Offer

They provide a wide range of influencers, from micro-influencers Malaysia to local celebrities, to all races from Malay to Chinese influencer in Malaysia as well. For their content marketing, they offer services such as video production, sponsored blog posts, as well as native advertisements.

Because they have been in the industry for many years, they have worked with hundreds of brands and executed thousands of campaigns, making them one of the most experienced in the industry.

Highlights:

• Pioneers in blog networking and blog advertising give them experience in handling content marketing
• Experienced working with hundreds of brands

10. Ittify

Looking for micro-influencers, especially social media influencers Malaysia? Ittify can help. With the goal to simplify influencer marketing, this company has a dashboard prepared to help you connect with the right influencer directly, particularly micro-influencers who receive a lot of engagement from their audience, even if their numbers are small.

Whether you’re looking for a food influencer Malaysia, or even a Malaysian Chinese influencer specifically, they have you covered.

They have a total of more than 6000 influencers on their database, and if you want, you can come up with a campaign yourself and handle the marketing with their provided platform. This makes them perfect for those who would rather work with the influencers directly for their marketing campaigns.

Highlights:

• Company started in 2015 with the hopes of helping micro-influencers get better opportunities
• Other than using their influencers directly, you can also approach Ittify for a Bespoke Campaign

11. Partipost

Partipost claims to have one of the fastest growing networks of influencers across Asia, with over 600,000 influencers in their network and growing, including Instagram influencers Malaysia.

They have offices in five countries including Malaysia, Singapore, Philippines, Indonesia, and Taiwan, and have served a number of international brands.

The company also specializes in social media marketing, creative production, and branding.

Highlights:

• Company goal is to empower communities through their influencers
• Experience in hosting webinars for influencers and brands to learn more about influencer marketing

12. Sevenvault

Sevenvault uses the power of creating and connecting with their target audience, which is why they utilize content and influencer marketing to help businesses reach their goals.

They provide strategic content planning, ideation, and solutions for businesses using influencers and other methods to spark awareness and create conversations.

Their network includes more than 5000 influencers, each person targeting different types of audiences that are bound to fit your needs.

Highlights:

• Aim to personalize and strategize the best content planning together using influencer marketing
• Conduct events and workshops where you can utilize their certified coaches & experienced speakers

13. AJ Marketing

With a network of over 7000 influencers in Asia, AJ Marketing Malaysia has a wide range of influencers for you to choose from. They mainly focus on three social media platforms: TikTok, Instagram, and YouTube, so if you’re looking for a TikTok Influencer Malaysia, they have you covered.

Their influencers even cover topics such as technology, beauty, fashion, food, travel, lifestyle, gaming, and more.

They have offices in various countries, including Malaysia, Singapore, Indonesia, Thailand, Vietnam, Taiwan, Japan, and Korea. This makes them ideal if you’re looking for influencers in different Asian countries.

Highlights:

• Headquarters is located in Singapore
• Offer Asias Celebrity Licensing, including top Kpop stars

14. Social Grooves

Social Grooves is a social media marketing and branding digital agency, offering a wide range of services which includes influencer outreach, platform-specific influencers such as Instagram influencers, and even micro-influencers.

They transform your ideas, values, and vision into professional digital marketing solutions to match you with the right influencer that can hit your strategic goals.

Among their services to help you boost your campaign even further includes Social Media Management, Customer Relations Management, Digital Analytics, and more.

Highlights:

• Has won Bronze for the 2019 Marketing Excellence Award in Mobile Marketing
• Has served over 150 clients in branding and marketing

15. JustSimple

JustSimple is a Digital Agency based in KL that has been working and delivering websites and digital marketing services since 1999. Among their many digital services, they also offer influencer marketing, with over 1000 influencers, bloggers, and even Youtubers available.

They are also in various industries, including cosmetics, travel & hospitality, fashion, sports & fitness, and even health & beauty.

They can help you identify, measure, build content, and even manage relationships for your business through their influencer services. If you’re unsure where to start, they can also help develop the right marketing strategy for you.

Highlights:

• One of the oldest digital marketing agencies with over 19 years of experience
• They also provide training and seminars on various digital marketing courses

How To Choose The Right Influencer Marketing Agency

When it comes to choosing the right influencer marketing agency Malaysia, you will need to consider your influencer marketing campaign and its goals.

Figure out your target market, consider the top social media platforms and which works best for your campaign, and then you can look into how you can get your influencers involved in the campaign.

If you already have a solid influencer marketing campaign in place and just need to hire the right influencer for the job, then consider agencies that have a platform ready for you to interact with the influencers directly.

However, if you’re looking for a more comprehensive marketing plan that combines your influencer marketing campaign with other digital marketing aspects, such as affiliate marketing, website conversion, or even SEO, then consider a creative agency in Malaysia such as One Search Pro.

With a wide variety of comprehensive services available, you can keep your marketing campaign thorough and effective throughout your entire campaign, ensuring you get the results that you need to boost your business further.

FAQ About Malaysian Influencer

Does Influencer Marketing Work in Malaysia?

Yes, influencer marketing does work in Malaysia. Statistics have shown that 63% of women and 53% of men have purchased an item or product because it was endorsed by a Malaysian influencer.

This is because many Malaysians are active on the internet and especially on socmed Malaysia, and many are looking for great content, which influencers can provide.

This is even more so if the influencer is presenting content in specific languages. This means a Malay Influencer in Malaysia can easily target the Malay market if that is your target market, or if you are targeting the Malaysian Chinese, then you should look for a Malaysian Chinese influencer.

Who Is The Top Influencer in Malaysia?

Some of the most popular Instagram influencers in Malaysia are Siew Pui Yi (@ms_puiyi) with 18.7 million followers and an engagement rate of 1.2%, follower by singer celebrity Siti Nurhaliza with 8.8 million followers.

It’s important to note that despite being Malaysia top influencer, what matters the most in selecting the right influencer is that their audience has the target market you’re looking for.

That is to say – do not be limited by who’s the top social media influencers!

How Much Do Malaysia Influencers Earn?

According to Malaysian Digest, Malaysian social media influencers earn anywhere between RM 9 million to RM 24 million per year, but this is only for Instagram pictures. This amount also depends on their level of influence and the campaigns they have run.

How Can I Become An Influencer in Malaysia?

Whether you’re aiming to join the league of fashion instagram influencers or even food Instagram influencers, to become a social influencer Malaysia, you will need to know the niche and type of content you can deliver to your intended target audience on a consistent basis.

Regardless if you want to be a Malaysia Chinese influencer or a Singaporean Malay influencer, make sure that the content is relevant, and keep your social media profiles as appealing as possible.

Don’t forget to engage with your audience, as a high engagement rate makes you a great influencer candidate.

You are considered a nano influencer the moment you hit 1000 followers, so use this chance to reach out to potential influencer agency services to get you started on your influencer career and become a Malaysia KOL.