A marketplace in Malaysia is an online platform where sellers list products and buyers shop in one place, such as Shopee, Lazada, TikTok Shop, Mudah or Carousell. This guide compares the top platforms by type, who each one suits and where to check current seller fees, so you can pick the right place to sell.
Want the background first? See the latest e-commerce trends in Malaysia.
Which marketplace is best for selling in Malaysia?
For most product sellers, Shopee and Lazada are the best place to start, because they have the largest shopper base and handle payment and delivery for you. Choose TikTok Shop if you can sell with video, and Mudah, Carousell or Facebook Marketplace for second-hand goods.
- Best for new sellers and SMEs: Shopee, then Lazada.
- Best for video and live selling: TikTok Shop.
- Best for brands and authorised distributors: Shopee Mall, LazMall, Zalora (fashion), Hermo (beauty).
- Best for used items, cars and property: Mudah, Carousell, Facebook Marketplace.
- Not ideal for: building long-term customer relationships. Marketplaces keep the customer data, so pair them with your own store (see our SiteGiant review).
Malaysia marketplace comparison table
Use this table to shortlist platforms by type and seller fit. Fees change often and vary by category, so the fee column points you to each platform’s official seller page rather than quoting a rate that may already be out of date.
| Platform | Type | Best for | Seller fees / commission | Link |
|---|---|---|---|---|
| Shopee | B2C + C2C (Shopee Mall for brands) | SMEs, new sellers, wide product range | 0% registration and listing fee; 3.78% transaction fee + RM0.54 platform support fee per completed order; category-based commission (revised 14 Aug 2026) after 120 days or 200 orders (Shopee, Oct 2026) | seller.shopee.com.my |
| Lazada | B2C (LazMall for brands) | Electronics, brands, established SMEs | Category-based commission; check Seller Centre | sellercenter.lazada.com.my |
| TikTok Shop | Social commerce B2C | Video and live-stream sellers, impulse buys | Category-based commission plus transaction fee; check Seller Center | seller-my.tiktok.com |
| Mudah.my | Classifieds | Used goods, cars, property, local services | Posting a basic ad is free; paid Premium Services available (Mudah.my, checked Oct 2026) | mudah.my |
| Carousell | C2C classifieds | Pre-loved items, collectibles, local sellers | Check Carousell Help Centre for current fees | carousell.com.my |
| Facebook Marketplace | Classifieds (C2C) | Local pickup sales, furniture, quick resale | Check Facebook Help Centre | facebook.com/marketplace |
| PGMall | B2C | Local Malaysian merchants | Check PGMall merchant page | pgmall.my |
| Lelong | B2C + C2C | Electronics, niche sellers | Check Lelong seller page | lelong.my |
| Zalora | B2C | Fashion and lifestyle brands | By application; check Zalora seller centre | zalora.com.my |
| Go Shop | B2C (TV + online) | Home, kitchen and electronics brands | By application | goshop.com.my |
| PrestoMall | B2C | Homegrown sellers, varied categories | Varies by category | prestomall.com |
| Hermo | B2C | Beauty and skincare brands | By partnership | hermo.my |
| Qoo10 | B2C | Cross-border sellers | Check Qoo10 seller page | qoo10.my |
| eBay | C2C + B2C, global | Selling overseas, collectibles | Check eBay seller fees page | ebay.com |
Why sell on an online marketplace in Malaysia?
Marketplaces give you ready-made traffic, payment and delivery, so you can start selling without building and promoting your own website first.
The main reasons to sell online are the popularity and convenience that online marketplaces provide for both sellers and buyers. Many sellers also work with a digital marketing agency to bring shoppers to their listings once the store is set up. If you also run your own online store, our guide to Google Merchant Center explains how to get products seen on Google Shopping.
Let’s be real: most of us busy folks today prefer to have our goods delivered to our very doorstep instead of having to survive a major traffic jam before arriving at the store to actually shop, agreed?
Coincidentally, and I mean coincidentally, the best part about online marketplaces is that they’re open 24 hours a day and 7 days a week!
You can shop anytime from anywhere with your mobile phone!
Apart from the obvious, below are some of the other reasons why you should opt to offer your goods (or services) on an online marketplace Malaysia:
- Tech-savvy consumers – people (and consumers) are turning to the internet for information and shopping. [1]
- Cost-friendly option – marketplace online is more cost-effective compared to setting up a full e-commerce site.
- Accomodating help & support options – individual/ customised payment and delivery system are available.
You may be interested in: Strategies and Techniques for Zero Cost Marketing
What are the top online marketplaces in Malaysia?
Below are the 13 marketplaces we originally reviewed, plus TikTok Shop above. The visit, duration and bounce-rate figures are from our original 2021 review and are kept for historical comparison only; they are not current traffic numbers.
1. Shopee
Over the years, Shopee has expanded to countries in SE Asia, including Indonesia, Malaysia, Indonesia, and Vietnam. Source: Shopee
Platform Highlights: User-friendliness and fast deliveries best for retailers, wholesalers, homegrown and small business online Malaysia.
Engagement by Visits: 51.24 million
Average Visit Duration: 00:09:18
Bounce Rate: 32.27%
Availability of Mobile App: Yes
First launched in Singapore in 2015, Shopee has mobile and social elements integrated into the e-commerce platform model.
As a reputable online shopping platform Malaysia, it offers social integration and e-commerce platform Malaysia rolled into one.
Shopee’s business model is simple: sellers list their goods for sale and buyers purchase these listed goods by simply searching for them through the app.
With over 80 million downloads in the past few years, [2] it provides sellers with the opportunity to sell goods to a large audience and at a price that they set themselves.
The focus of this emerging platform is on the Southeast Asian market, which is one of the most sensible investments in terms of e-commerce ventures and expansion.
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Pros
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Cons
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Large shopper base
Limited control over your store’s appearances
Reliable logistics partners
Highly competitive
Best affiliate marketing program in Malaysia
Relatively easy to set up e-commerce store and helpful team support
2. Lazada
Lazada partners with banks and mobile operators to provide a user-friendly payment experience. Source: Lazada
Platform Highlights: Easy in-house shipping assistance & LazMall exclusive authorized distributors only
Engagement by Visits: 12.44 million
Average Visit Duration: 00:06:39
Bounce Rate: 40.92 percent
Availability of Mobile App: Yes
Lazada Malaysia online shopping is an online retailer launched in March 2012.
It is one of the largest e-commerce websites in Southeast Asia that rivals the likes of eBay and Amazon.
The marketplace platform specializes in selling inventory from its warehouses and has a business model similar to Alibaba, China’s second-largest company by market cap.
Lazmall is a relatively new online marketplace created by Lazada Southeast Asia. It was launched on September 9 2018, to encourage consumers to buy from authentic brands.
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Pros
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Cons
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Open to managing store under few accounts
No control over the store website design and rankings
Option to start selling and set the payment gateway later
Seller registration is a lengthy process
Training is available for new sellers
3. Mudah
Mudah’s marketplace allows customers to post used items for sale, while sellers advertise their goods or services. Source: Mudah
Platform Highlights: Marketplace with huge niche markets of vast product categories
Engagement by Visits: 5.08 million
Average Visit Duration: 00:08:19
Bounce Rate: 27.96 percent
Availability of Mobile App: Yes
The well-liked website mudah.com.my is a Malaysian classifieds website that allows users to buy and sell Malaysia goods and services online in the most convenient way possible.
Users have the ability to post their preloved items for sale in different categories or browse through classifieds found in nearby areas. Said system makes it easy to find the product being sought after without driving around town looking for it.
The website also has community forums where users are free to interact with each other through posts and threads.
Launched in August 2012, mudah.my has since grown over 10 million users – and it is still constantly growing!
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Pros
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Cons
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Easy to set up a store
Guidelines and rules are strict
Chance to obtain featured ads for free
Frequent ground for scammers
Receives Mudah credit discounts to pay for premium services
4. Lelong
Lelong.my is one of the leading Malaysian e-commerce marketplace that offers a wide range of items, including consumer electronics, clothing, and beauty products. Source: Lelong.my
Platform Highlights: Online auction e-commerce for electronic products, lifestyle, and services best for small business owners, company and international sellers
Engagement by Visits: 96.13 thousand
Average Visit Duration: 00:01:07
Bounce Rate: 61.11 percent
Availability of Mobile App: Yes
Lelong.com is another Malaysia’s popular online shopping site, with approximately 96.13 thousand visits per month.
The website provides a complete and affordable e-commerce platform for buyers, offering various product and service categories to choose from. It’s a marketplace site that has been operating since 2010.
Lelong started by facilitating the sale of used cars, motorcycles, and other products before expanding its services to include new products in 2013 and becoming an online retailer of electronics and sneakers.
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Pros
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Cons
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User-friendly interface
Hefty commission rate applies
Connects your business to international buyers
Outdated platform appearance compared to competitors
Free to set up a store
5. ZALORA
ZALORA Malaysia is an online retailer of clothing and accessories for men, women, and children with a focus on fast-fashion brands with an international appeal.Source: Zalora
Platform Highlights: Best for brand owners and authorized brand distributors. A Malaysians-go-to platform for fashion, clothing, and accessories
Engagement by Visits: 984.49 thousand
Average Visit Duration: 00:06:33
Bounce Rate: 35.17%
Availability of Mobile App: Yes
Online retailer Zalora was created in 2011 by Rocket Internet, a German-based company that operates e-commerce start-ups worldwide.
The company now operates in Hong Kong, Malaysia, Thailand, Philippines, Indonesia, Vietnam, and Singapore, with plans for expansion to more Asian countries.
As a global fashion and lifestyle marketplace that aims to provide consumers with a unique and intuitive shopping experience, Zalora offers an affordable and convenient shopping experience at competitive prices.
With its in-house production and daily shipment, Zalora sells merchandise from major international brands as well as regional designers. As of today, it has over 300,000 products available on its website that cater to various demographics.
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Pros
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Cons
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High rates of mobile engagement
Limited access to customer information and feedback
Ideal for fashion enthusiasts
Requires a period of approval before verified as a seller
Availability of Zalora seller center Malaysia for support
Modern and up-to-date platform
6. Go Shop
GO Shop Malaysia is the newest online shopping platform in Malaysia with over 60,000 products on sale. Source: GO Shop
Platform Highlights: All-inclusive online and offline shopping marketplace for authorized sellers and brands
Engagement by Visits: 325.87 thousand
Average Visit Duration: 00:02:31
Bounce Rate: 48.65 percent
Availability of Mobile App: Yes
GoShop is a marketplace specializing in providing customers with a one-stop shopping experience.
The GO SHOP marketplace is a television network that allows its customers to get information about its products such as electronics, home appliances, fitness, and lifestyle. Some best selling groups include electronic, kitchenware, and tech items.
The GO SHOP marketplace consists of 24 hours channels that allow customers to buy different items without leaving their homes.
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Pros
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Cons
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24/7 support team
Requires approval as a verified seller
Wide reach of audiences through television network
No control over the promotion
Variety of channels including tv, website, and app
7. PG Mall
The PG Mall website hosts over 1500+ vendors, shipping from both local and international locations. Source: PG Mall
Platform Highlights: Abundant opportunities to expand businesses for high Revenue in Returns
Engagement by Visits: 10.95 million
Average Visit Duration: 00:01:45
Bounce Rate: 65.10 percent
Availability of Mobile App: Yes
PG Mall is yet another successful milestone by Public Gold Marketing Sdn Bhd, the leading pioneer in ASEAN’s metal industry.
Bringing merchants and customers together has always been the company’s lifelong passion.
The group aims to give shoppers the benefits of shopping from Singapore’s top brands.
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Pros
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Cons
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Zero registration fee
Competitive marketplace
Free online and offline social media marketing campaign to help product promotion
The app often slows down and not working
Offers marketing subsidy
8. Carousell
This app allows users to buy and sell items through partner sellers. Source: Carousell
Platform Highlights: Sell almost everything from electronic beauty to lifestyle. Sellers are given the opportunity to effortlessly set up a personal mobile and web e-commerce store here
Engagement by Visits: 3.69 million
Average Visit Duration: 00:03:08
Bounce Rate: 62.03 percent
Availability of Mobile App: Yes
Carousell Malaysia provides a safe and convenient way for people to sell items they no longer need.
As a mobile marketplace platform in Malaysia where people can buy and sell secondhand goods, it is the perfect place to find fashion, beauty, home items, and everything you need, at the most affordable prices.
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Pros
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Cons
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Provided the option to share listings on Facebook, Instagram, Twitter, and Whatsapp
Commission rate and delivery price are applied on the sold item
Carousell for Business allows access to the platform premium suite of tools to support your business branding and operations
Acoount creation is completely free
9. eBay Malaysia
eBay is one of the world’s largest marketplace for buying and selling things. Source: eBay
Platform Highlights: Auction system & Consume to Consumer (C2C) sales
Engagement by Visits: 234.43 thousand
Average Visit Duration: 00:04:09
Bounce Rate: 40.63 percent
Availability of Mobile App: Yes
EBay Inc. is an American multinational e-commerce corporation founded in AuctionWeb, later renamed eBay, on September 3, 1995.
The company provides consumer-to-consumer and business-to-consumer sales through its website, which has led them to being primarily classified as a “marketplace” rather than a traditional auction site.
eBay Malaysia is one of the many online places where browsers can buy and sell new or used items.
The site has over 14 million products for sale by individuals, including electronic gadgets, fashion, beauty, and more.
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Pros
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Cons
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Easy to use and navigate the site
Customer service may come across as being unresponsive
Availability of seller forum
Infrequent/ ongoing glitches may hinder user experience
Well-established platform
10. PrestoMall
PrestoMall has attractive marketing tools to help sellers grow their business and increase consumer awareness. Source: Presto Mall
Platform Highlights: Diverse selection of product categories ranging from fashion, electronics, lifestyle, groceries, health, and household items
Engagement by Visits: 52.43 thousand
Average Visit Duration: 00:02:32
Bounce Rate: 66.23 percent
Availability of Mobile App: Yes
PrestoMall is regarded as one of the largest homegrown online marketplaces in Malaysia.
On top of offering a wide range of products on its website, some of which include fashion, health & beauty, jewelry, electronics, and more, it provides fast and reliable logistic services.
PrestoMall is committed to providing the best online shopping experience for both buyers and sellers.
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Pros
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Cons
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Free to join as a seller
Commission rate varies according to item
Free product listings
Process of application to be an international seller may be a long one
Training is available for all Prestomall sellers
11. Hermo
Hermo is a retailer of personal care products and cosmetics. Source: Hermo
Platform Highlights: A one stop platform for beauty and lifestyle products
Engagement by Visits: 113.66 thousand
Average Visit Duration: 00:03:47
Bounce Rate: 49.44%
Availability of Mobile App: Yes
Hermo MY is an online shopping website dedicated to making the online shopping experience an easy and affordable one for fellow beauty lovers.
It offers a wide range of brands and products available at the most competitive prices.
Hermo MY stocks over 120,000 beauty items ranging from skincare, haircare, makeup, and accessories. Some popular international brands available on Hermo are Etude House, Skinfood, Tony Moly, and Laneige.
Apart from operating as an online marketplace, it is also a social network for beauty product owners or distributors to empower women with knowledge of beauty products.
Hermo provides access to quality curated content, discussion forums, and marketplaces where beauty lovers all over the world can learn about the latest beauty trends.
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Pros
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Cons
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Great customer service
Niche specific marketplace
Well known e-commerce platform for beauty niche
Specific requirements are needed to join Hermo’s partnership
Large audience base
12. Qoo10
Sellers can list all types of products on Qoo10, from apparel to electronics to home goods. Source: Qoo10
Platform Highlights: Asian-catered e-commerce platform operating in 7 local marketplace across 5 countries, one of which being Malaysia
Engagement by Visits: 331.14 thousand
Average Visit Duration: 00:00:51
Bounce Rate: 49.34%
Availability of Mobile App: Yes
Qoo10 is an online marketplace for Southeast Asia. Founded in 2005, Qoo10 offers various products to local and international consumers across Singapore, Indonesia, Malaysia, China.
Despite the focus on Southeast Asia market, the platform provides local brands with the opportunity to sell products internationally with the help of its logistics and customer service team.
Related: Benefits of Local SEO
The new QSM program provides a centralized dashboard for retailers to inspect order tracking, order management, quality assurance, and product optimization features [3] – all from a single location.
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Pros
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Cons
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Sellers can manage the entire sales process online in one central location
Possibility of the occurrence of language barrier
Helpful store assistance from Qoo10 Sales Manager
Site not as user-friendly to navigate
Frequent coupons, group buy, and timed discounts
13. Ezbuy
Ezbuy operates as both a marketplace and an e-commerce site and sources items from many different merchants and dropship them across Southeast Asia.Source: Ezbuy
Platform Highlights: Vast categories of items and good opportunities for overseas sales
Engagement by Visits: 85.83 thousand
Average Visit Duration: 00:03:26
Bounce Rate: 41.59 percent
Availability of Mobile App: Yes
Ezbuy is a Singapore-based company specializing in overseas purchasing, logistics, and international shipping.
Ezbuy helps consumers find products on overseas websites, then purchases these items on their behalf, package them up and finally ship them to China for delivery.
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Pros
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Cons
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Support is available on how to use their system
Registration to create a seller account is a lengthy process
Simple and easy to navigate the site
Rumored unhelpful customer service
No fee required to remove products from the listings
What should sellers consider before choosing a marketplace?
Compare the seller dashboard, set-up costs, commission, payment fees and payout timing; together these decide how much of each sale you actually keep.
1. Dashboard for Sellers
A seller dashboard provides an overview of inventory and sales progress. The dashboard should give you a snapshot of all the data you need to run the business, making it an indispensable tool for managing your account.
2. Store Set Up Costs
Some of the most common fees associated with online marketplace transactions are commission fees, listing fees, admin fees, and shipping costs. Each marketplace will have its different fee.
3. Commission Rate
Commission is usually the biggest marketplace cost. Shopee, Lazada and TikTok Shop all set rates by product category and have revised them several times, so a figure that was right last year may be wrong today. Before you price a product, open the commission or fee page inside the platform’s official Seller Centre (linked in the comparison table above) and work out your margin from the current rate for your exact category.
4. Payment Gateway Fee
You should also consider the payment gateway fee charged against the seller for each sale. This is typically a small percentage of the product cost, but it varies from one marketplace to another.
5. Settlement Day
A settlement day describes the days when funds are transferred from buyers to the seller and seller to the platform.
Should you sell on a marketplace or your own online store?
Use marketplaces for reach and your own store for margin and customer data; most growing Malaysian sellers run both.
- Start on one or two marketplaces that match your product (see the table above).
- Set up your own store so repeat buyers can order without commission. Our SiteGiant review and SiteGiant vs EasyStore comparison cover tools that sync stock across marketplaces and your site.
- Drive search traffic to your store with e-commerce SEO.
- Follow our guide to starting an e-commerce business for the rest of the set-up.
Summary
Price competitively, check each platform’s current fees in its Seller Centre, and keep your marketing consistent across every channel you sell on.
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Search Engine Optimization (SEO)
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Frequently asked questions
Which marketplace is best for selling in Malaysia?
For new products, Shopee and Lazada are the safest starting points because they have the most shoppers and handle payment and delivery. TikTok Shop is best if you can create video content. For used items, Mudah, Carousell and Facebook Marketplace work better.
What is the difference between B2C, C2C and classifieds marketplaces?
B2C marketplaces (Shopee Mall, LazMall, Zalora) connect businesses with shoppers. C2C platforms (Carousell, Shopee non-Mall) let individuals sell to each other. Classifieds (Mudah, Facebook Marketplace) list items while buyer and seller arrange payment and pickup themselves.
Is it free to sell on Mudah.my?
Yes, posting a basic ad on Mudah.my is free. Mudah also offers paid Premium Services and PRO Niaga accounts for sellers who want more visibility.
Should I sell on a marketplace or build my own online store?
Do both if you can. A marketplace brings ready traffic; your own store lets you keep customer data, avoid commission on repeat orders and build your brand. Tools such as SiteGiant can sync stock across both.
Platform marketplace mana yang terbaik untuk berniaga online di Malaysia?
Untuk produk baharu, Shopee dan Lazada paling sesuai kerana mempunyai paling ramai pembeli. TikTok Shop sesuai jika anda boleh menjual melalui video dan live. Untuk barang terpakai, gunakan Mudah, Carousell atau Facebook Marketplace.