If you need your content or ads to go viral on TikTok Malaysia, you need a solid hashtag strategy.
Hashtags boost your visibility to your audience. It helps you identify potential collaborators and competitors and provide you with great content ideas.
You can see what your competitors are producing, and hopefully, it’ll give you some ideas on how to increase your reach.
Like Instagram and Twitter, TikTok’s hashtag trending Malaysia is here to stay!
The correct hashtags provide users with easy access to search for your business or products. And also for relevant topics and conversations that they like.
The TikTok community in Malaysia are actively using hashtags too, so if you’re planning on making your profile, it’s best to know which ones are right for you.
The great thing about TikTok hashtag Malaysia is that it’s comparatively new, and not flooded with irrelevant content, unlike other platforms. You have a high possibility of staying on the upper ranks for hashtags in your niche.
Since the functions of the hashtag as a curation tool, its algorithm customises the user’s experience. From a business point of view, this is considered a good thing as relevant hashtags allow your content to reach the right audience.
Anyone stands a chance to have a Malaysia viral video on TikTok if you put in the effort by producing exciting content.
In this article, we’ll share with you how to use the TikTok hashtag strategy efficiently, so you’ll improve your presence on TikTok Malaysia.
Read also: Best Time To Post on Tik Tok Malaysia
Finding The Right Hashtags for Your Content
#1 TikTok Hashtag Search
So how to find the right and yet impactful Hashtags for all of you – Content creators?
Search for popular or most searched hashtags on TikTok viral Malaysia by opening your TikTok app, and go to “Discover” on the bottom of your screen. You can find trending hashtags and videos here.
Scroll through this page to see if there’s anything that piques your interest, or serves a valuable point for your business promotion. Based on the hashtags that you’re interested in, you can start creating your videos and use the same hashtags in your caption.
Below are some trending TikTok hashtags in Malaysia you can use for your videos.
If you want to build your online business like One Search Pro, you might want to use hashtags like below:
#digital marketing agency
#digital marketing trend
#online marketing service
#tiktok advertising trend
#2 Find a Balance Between Broad & Niche Hashtags
It’s vital to introduce content based closely on your chosen hashtags and make sure to write a caption.
This way, it’s easier for TikTok users to see and engage with your business and products.
Take time to research the best hashtags based on the audience you want to reach.
However, being too specific and unique in your hashtags is not the best idea, as you don’t wave to use hashtags that nobody uses or searches for.
Test with something mainstream, and work your way into specific hashtags.
You need TikTok hashtags that your potential followers and target audience will type in their TikTok search bar, and you want to use them cohesively in all your content.
You might want to consider aligning the hashtags with the keywords you used on your site or other social media platforms.
Branded hashtags help build community, while branded hashtag challenges or contests will develop user-generated content for your profile or business.
You can add additional hashtags that are more unique to describe your business and video content.
#3 Research Industry Leaders and Your Competitors
One of the best hashtags strategies is to learn from the best.
Search for popular influencers, celebrities, or other industry leaders that have successfully established their presence on TikTok with reliable followers.
Research what’s their social media strategy and try to emulate it in your business. If it works for them, indeed it’ll work for you!
The #makeuptutorial hashtag is one of the more popular hashtag on TikTok. It has tons of makeup tutorials and is even used by big makeup companies like NYX.
When you do your research, jot down the essential hashtags they’re using, and check if it’s relevant to your content and business.
Look for their audience’s behaviour.
Ask questions like;
How did their followers react towards the hashtags? Has the content going viral? Can other hashtags be included in the caption? And are the hashtags trending in your competitors’ social media platforms too?
Keep in mind that there’s no tried and true formula; you need to keep experimenting to find suitable hashtags that work best for your profile.
Read also: Famous TikTok Video Creators in Malaysia
#4 Find Related Hashtags on TikTok
Searching for relevant and related hashtags is a simple task to do. To search for associated hashtags, type your hashtags in TikTok’s search bar.
You can watch TikTok Malaysia viral content for some ideas too.
Leave out the hashtag icon (#) in your search and tap “Hashtag” in the search bar, and you’ll see how many viewers each hashtag has.
Always focus on creating one hashtag for a campaign instead of many hashtags that will be hard to monitor. It should be relevant to your content, campaign, challenge, or whatever event the hashtags are for.
#5 Test Your Hashtags on TikTok
Find out whether the hashtags you chose are ideal for your content by testing them. Document which hashtags you’re using and keep track of how many viewers it receives over time.
Keep in mind that each hashtag will have different results for each of your videos.
If hashtag “A” works better than hashtag ”B”, stick to hashtag “A” and use it on your subsequent content.
If you’re creating a new hashtag, make sure it portrays your business image, and when people search for the hashtag, they know what it’s all about.
You don’t create a hashtag about nature but post a video about a cheeseburger. It may get views, but it will not be targeting the right audience.
Ensure that you spell your hashtags correctly as wrongly spelt hashtags will lead you to other discoveries.
Imagine your hashtag is “sense”, but you accidentally spelt it “sence; it does not reach your audience.
Create hashtags that have simple spelling and easy to remember. For easy reference, please copy all your hashtags and paste them when you need to use it.
How Many TikTok Hashtags Should You Use in Your Posts?
With Instagram, the number of hashtags that you can use per post is 30 hashtags.
TikTok’s caption offers limited space, up to 100 words and characters for both messages and hashtags.
It’s relatively little, so be very precise at this point. You don’t want all the right hashtags you’ve been looking forward to adding being cut because they exceed TikTok’s caption limit.
Keep your caption to the point so you’ll have more space for essential hashtags.
Some users add 1 to 3 hashtags, while some add up to 5-8 hashtags.
There’s no ballpark figure on how many hashtags you should use, but squeeze everything that you think is essential in your post.
Hashtags are great marketing advertising tools that offer various benefits to your business when used correctly, no matter in TikTok, or other social media marketing varied from Facebook advertising, Instagram and even for Linkedin.
It can help build your social media presence, convert your followers to buying customers, get your business viral and gain new followers.
As much as other social media are essential in expanding awareness about your business, TikTok should not be excluded as well.
Using relevant hashtags is like using the right keywords in your online marketing.
The right hashtags allow potential customers to find you and increase your social media persona. Remember to include your hashtags in every video you create on TikTok Malaysia.
Deciding which hashtags to use can be a trial and error experience. But with determination and persistence, the TikTok community will notice you.
Ready to take your Tik Tok Malaysia strategy up a notch?
Check out more TikTok Tips to grow your brand!
Find out the latest trend in Malaysia in Blog – One Search Pro – The Trusted Digital Marketing Agency.