TikTok has evolved into one of the largest social media in the world following Instagram, Facebook, Snapchat and Twitter – making it the ideal platform to advertise and grow your business.
One of TikTok’s bonus points is that the platform makes advertising accessible even for small businesses.
Promoting your business and brand on TikTok Malaysia will allow you to reach the younger generation. This is because the larger community in Tik Tok Malaysia are millennials.
So, how to advertise on TikTok Malaysia?
The young audiences love sharing content with their friends on social media with the number of businesses spending money on TikTok advertising Malaysia has snowballed from the year 2019 to 2020.
But not all companies and brands achieve their objectives.
The Tik Tok app has been downloaded more than 2 million times, with over 500 million active users worldwide.
Over 4 million active users are from Malaysia, with most of the users being Gen Z. And Gen Z users are known for their regular purchasing habits, increasing the likelihood of ads being profitable.
That’s why understanding TikTok ads Malaysia is vital.
In this article, you’ll learn how to ensure the ads you create on TikTok Malaysia succeed.
You’ll also learn how to allocate the right budget for your ads and how to tell when your ads are not targeting the right audiences!
How to Advertise on TikTok Malaysia 2021 – Ultimate Step-by-Step Guide
So, how to create TikTok Ads?
TikTok has been popularly used since late 2018, although it’s relatively new in the social media advertising industry.
Unless you’ve been living under a rock these past years, you must have watched a few viral TikTok videos.
So it’s understandable why it’s one of the major platforms to promote your brand.
Below are some helpful tips on how to start TikTok ads in Malaysia for 2021!
Step 1: Create a TikTok Ads Account
The best budget-friendly marketing tip for TikTok ads is to create a TikTok profile for your business. From there, slowly but continuously build an audience by producing content. You can make fun and informative videos to introduce your business and attract viewers. Many users don’t use the platform to watch ads, so be creative in creating and sharing content before jumping to ad creation.
If you’re a company like One Search Pro, a digital marketing company that provides digital marketing services, create the account for “Business” purposes. If you’re an individual who wants to have a social presence like Jenn Chia, who is also a social influencer promoting her brand on TikTok with fun, entertaining video content, choose the “Individual” option.
Visit TikTok For Business: Tiktok Ads For Business to create a TikTok account. Fill in your details to set up your account. You’ll have to wait for 48 hours to receive your account details.
Step 2: Create a TikTok Ad Campaign
Once you have received your TikTok account, you can start by creating your first ad campaign. TikTok allows you to manage your ads using three types of levels; campaign, ad groups and ads.
Identify the promotion type based on your campaign objective. You can select either App install or website. Choose the ad category that describes your business promotion to maximise the optimisation model.
Next, click on the Create button to create a new In-Feed Video ad campaign. You can also name your campaign and set a budget.
The ads details include the following:
- Promotion type: You can select the promotion goal of the ad. Choose either an app install or website. For example, a new dating app in Malaysia called Sundate, is promoting their app on TikTok to get new subscribers. This promotion type is ideal for new businesses to introduce their product.
- Display name: Create or enter the name of your business.
- Profile image: This is the image that your target audience would see in your ad. It should have an aspect ratio of 1:1 and less than 50KB.
- Category: Select the category that best describes your campaign.
- Add tags: You can also add up to 20 tags describing your business or website. TikTok’s algorithm will use the tags you entered as keywords to match the ads and target the appropriate audiences. For example, if you’re building your online marketing business like One Search Pro, you can add trending tags like digital marketing, digital marketing agency, digital marketing trend, online marketing service, tiktok advertising trend, and so forth.
- User comment: You can also disable the comment section if you don’t want any user to comment on your ad.
Step 3: Set Your TikTok Ad Placements, Details, and Targeting
In a campaign, you’ll find one or more ad categories where you can define groups of the target audience, budget, ads schedule and placements. Create your first ad group and start choosing the ad group’s placements.
In the US alone, 63 percent of TikTok users are from the age of 10 to 29 years old.
And the numbers are similar in other locations around the world. Which means if your target audiences are people above 50 years old, TikTok might not be the best platform to promote your business.
For best results, you can also allow TikTok to set the placements for you automatically. This will allow your ad to appear on TikTok’s partner apps like Buzz Video, News Republic or Babe.
On the next step, you need to configure the audience targeting. TikTok enables you to target audiences by interest, gender, age, devices and demographics.
Sample Case Study:
If your business or products are targeting the generation Z and millennials, TikTok has the largest customer pool of users, when compared to other social media like Facebook and Instagram.
The nutri detox bar company known as Bardox Malaysia is targeting younger consumers for their products.
In this case, TikTok would be a great platform for the company, as TikTok has approximately 66 percent of users that are younger than 30 years old.
The ideal audience segment would be women aged 25 to 35, who are interested in a healthy lifestyle and beauty related content.
Not to mention, the ‘Interest’ segment includes a variety of topics that users follow on TikTok.
This can be food, apparels, pets, travel and tech, to name a few.
These categories are pretty broad, so you have to systematically select which types that will potentially be interested in what you’re offering.
You can set your ad group budget and schedule in the Budget & Schedule option. You can choose either a daily budget or total budget depending on how much money you’re willing to spend in the duration of your ad group.
TikTok ads are new and rare, with premium costs starting at an average of $10 per CPM and it can cost up to $300,000 in total budget for big companies.
Based on a leaked TikTok pitch deck for June 2019 each ad has its own fee, below are the cost for each ads categories:
- In-Feed Video: $25,000 minimum per campaign with $30,000 daily maximum.
- Brand Takeover: $50,000 per day.
- Hashtag Challenge: $150,000 for six days.
- Branded Lenses: $80,000 – $120,000 based on the complexity of the lens design.
- Customer Influencer Package: Variable based on influencer and campaign. Some sources have noted $600 – $1,000 per post.
The Standard delivery option distributes your budget evenly during the campaign’s duration, while the Accelerate option uses up the fund as optimally as possible during the campaign.
You have to fund at least $20 if you select the Daily Budget or Lifetime Budget option.
The platform allows you to set a start and end date and time for your ads. You can select a date range or continuously run your ads as scheduled.
There is a “Dayparting” feature where you can pre-determine when at certain times throughout the day to show your ads.
You can set the time to just a half an hour a day or up to 24 hours. If you select All Day, your ads will run throughout the day.
Your optimisation goal indicates the key metrics you set for your campaign.
You can choose to optimise the ad group for Conversions, Impressions or Clicks, and your bidding will be optimised based on the goal you have determined.
If you have set Conversion as your primary goal, the ad will be shown to users who will likely convert for your business. You can easily track all the actions that influence the Conversion by going to the Library and clicking on Conversions.
An option called Smart Optimization can be enabled where your bidding will continuously be optimised and modified for better conversions.
If your ad’s goal is Click or Impression, it’s recommended to switch off the Smart Optimisation option.
Step 5: Design Your Ad Using TikTok’s Video Creation Kit
TikTok is full of cool video editing features and effects that you can use to optimise your video advertising. It’s easy to use and versatile so that anyone regardless of experience, can use it. You can be creative as you want by creating fun and potentially viral content for your ads.
TikTok ads can be either horizontal, vertical or square images and videos.
You can utilise the Video Creation Kit that provides tons of video and picture templates for you to customise with your existing materials. It also comes with more than 300 options of free royalty background music to use for your ads.
Currently, TikTok only allows these types of ads; in-feeds ads, hashtag challenges and brand takeovers.
Top View Ads
TopView Ads are very similar to Brand Takeover Ads, and it offers the longest video ad format.
For example, the Spain fashion house Balenciaga used the TopView ad format to drive traffic to their shopping pages. The ad had over 23 million impressions across Europe, including the UK, France, and Italy. It was reported that the average CTR of the ad was around 18 percent.
You can also create funny dance videos with the right hashtags and pair it with catchy tunes to compliment your ads.
Read also: Guide To Find Best TikTok Hashtag Malaysia
Step 6: Optimise Your TikTok Ad
Another feature to utilise is the Landing Page to Video Tool. You can create a video from the imagery of your website’s landing page. This is usually perfect for e-commerce sites with product pages and mobile apps. TikTok will use the images from your landing page, match them with suitable background music and turn them into great ads.
For example, BestJimat.com uses the images from their site’s landing page and turns them into TikTok ads.
If you’re aiming for deep-funnel functions, you need to place a TikTok pixel on your site to capture the user’s activities. This works just like Facebook Manager.
When you create a brand takeover or in-app display ad, you have to make sure that you use high-resolution images as the ad’s visual will appear in full-screen and distinctly visible.
Guess Fashion launched a Brand Takeover ad that featured a clickable link to increase traffic and create awareness using the hashtag challenge campaign.
The challenge involved users sharing their fashion inspirations in denim by posting their videos, GIFs and images.
TikTok users will use the #InMyDenim in the hashtag challenge. The campaign ran for 6 days and over 5,500 users posted their content using the hashtag. The videos with #InMyDenim received more than 10.5 million views with a 14.3% engagement rate, and Guess’s TikTok received 12,000 new followers.
Try to focus on one call to action (CTA) instead of requiring the user to follow confusing steps.
If you want your ad’s target audiences to leave their email addresses, then create a link that directs the user to the sign-up button.
Requiring users to follow multiple steps will only make them confused, and this will affect your ad’s goal.
Remember that TikTok ads only provide up to 80 characters, so if you need to explain more about your business, add the information in your videos using the Video Creation Kit.
The ad format is more direct than In-Feed Ads as your ad will be the first video the users will see when they’re using the App.
TopView Ads is relatively similar to Brand Takeover Ads, with the main difference being it only appears after 5 seconds when the user uses the app.
It’s also the most extended video ad format that lasts for 60 seconds. The ad allows you to add links to external and internal pages.
To help improve your TikTok ads, collaborate with local celebrities and influencers who are an ideal match for your brand.
TikTok can be a powerful marketing advertising tool to create awareness and place your brand in the market – thanks to its far-reaching design and automation tools. It’s user-friendly and easy to manage. Not only that, TikTok Malaysia can help boost leads and generate sales for your e-commerce shop, making it an ongoing trend for advertising in 2021.
Though TikTok advertising is impressive, it still lacks certain essential aspects such as proper directions and guidance, because it’s still new.
The vital element in TikTok ads Malaysia is to target the right audience and share a video that can grab their attention.
Produce regular content that is interesting and entertaining.
This way, it’ll build your social media persona naturally and increase your followers base.
Hope this helpful guide above will help you navigate TikTok’s interface and mechanism by knowing the essential details before creating your first TikTok ads in Malaysia.
Lack of guidance and knowledge on how to promote your brand or not sure how to do your very first marketing ads via TikTok in Malaysia? Contact us now!
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