Many people look for Advanced settings in their Instagram account settings and never find it. That’s because it isn’t there. It belongs to each post or reel, not your account.
Where is Advanced settings on Instagram?
Advanced settings is not in your account settings. It appears on the final share screen when you post a new photo or reel, at the bottom under your caption, and in the current app Instagram may label it More options. For posts you’ve already shared, you change these options from the post’s Options (three dots) menu.
For a new post or reel
- Tap Create (the plus icon) and choose Post or Reel.
- Pick your photo or video and tap Next until you reach the screen where you add a caption or location.
- Scroll to the bottom and tap Advanced settings (or More options).
- Switch on or off the toggles you need, go back, then tap Share.
Instagram’s comments help page describes it the same way: on the screen where you add a caption or location, click Advanced settings. Its closed captions page for the iPhone app calls the same button More options.
For a post or reel you’ve already shared
- Go to your profile and open the post or reel.
- Tap Options (three dots).
- Choose the direct toggle if it’s there (for example Turn off commenting), or tap Edit, then More options for reel captions.
Per Instagram Help, commenting is switched from the Options menu, captions on a posted reel through Options, Edit, More options, and gifts on one reel through the three dots, then Manage, then Turn off gifts.
What can you change in Advanced settings?
The main options are hiding like and view counts, turning off commenting, closed captions on reels, and gifts on reels. What you see depends on whether it’s a post or a reel and on your account.
| Option | What it does | New post or reel | Already shared | Source |
|---|---|---|---|---|
| Hide like and view counts on this post | Others can’t see the totals; you still can | Toggle in Advanced settings / More options | Supported; see the “already shared” steps on Instagram Help | Instagram Help |
| Turn off commenting | Stops new comments and hides existing ones; turning it back on restores them | Toggle in Advanced settings | Options, then Turn off commenting | Instagram Help |
| Enable closed captions (reels) | Auto-writes the speech as text at the bottom of the reel | More options, Enable closed captions | Options, Edit, More options | Instagram Help |
| Translate closed captions (reels) | Turns caption translations on or off | More options toggle | Options, Edit, More options | Instagram Help |
| Allow gifts on this reel | Lets fans send gifts on that reel (select creators only) | Advanced settings toggle | Three dots, Manage, Turn off gifts | Instagram Help |
Gifts are switched on automatically for eligible creators. To turn them off for every reel, go to Professional Dashboard, then Gifts, then Allow gifts on reels (Instagram Help).
Why can’t I see Advanced settings?
Usually because you’re looking in the wrong place or for the wrong label: it only shows on the share screen of a post or reel, and Instagram’s iPhone app help now calls it More options. Some options also only exist for certain post types or accounts.
- Wrong place. It is not under Settings and privacy. Start a new post or reel and go to the caption screen.
- Different label. Instagram’s iPhone help pages for like counts and reel captions use More options; the computer version still says Advanced settings.
- Post type. Closed captions and gifts are reel options, so they won’t appear on a photo post. Instagram says captions aren’t available on computers and some caption features are only available in some locations.
- Eligibility. Gifts are available to select creators only.
- General troubleshooting (not from Instagram Help): update the app, close and reopen it, or try another device. Instagram often rolls features out gradually, so two accounts can see different screens.
Which account settings do people confuse with it?
Settings and privacy controls your whole account, while Advanced settings controls one post at a time. If you want a rule for all your content, look in Settings and privacy instead.
- Like and share counts: hides like counts on other people’s posts you see. Profile, Menu, then Like and share counts under What you see (Instagram Help).
- Gifts for all reels: Professional Dashboard, then Gifts (Instagram Help).
- Comments, privacy and who can see your content: these live in Settings and privacy and apply to your whole account.
Once your posts are set up, a strong profile matters too. For more eye-catching posts, see our guide on how to make gif for instagram. See our guide to writing the perfect Instagram bio, and catch up on recent changes in new Instagram updates and features. If you’d like help running Instagram for your brand, see our social media marketing.
Frequently asked questions
Where is Advanced settings on Instagram?
It is on the final screen before you share a post or reel, where you add a caption or location. Scroll to the bottom and tap Advanced settings (in the current app it may say More options). It is not in your account settings.
Why is Advanced settings missing on my Instagram?
Instagram's iPhone help pages now call the button More options, so look for that label at the bottom of the share screen. Some options also depend on post type (captions and gifts are for reels) or eligibility (gifts are for select creators). Updating the app is a sensible general check.
Can I change Advanced settings after posting?
Yes, for some options. You can turn commenting off or on from the Options menu next to your post, and edit closed captions on a posted reel via Options, then Edit, then More options, according to Instagram Help.
How do I hide likes on my Instagram post?
Before sharing, open Advanced settings (or More options) at the bottom of the share screen and switch on Hide like and view counts on this post. You will still see the total yourself.
Is Advanced settings the same as Settings and privacy?
No. Settings and privacy controls your whole account. Advanced settings controls one post or reel at a time.