

Heatmapping: Understanding What It Is and How to Use Heatmaps to Increase Click-Through Rates
Have you ever looked at your business website and thought to yourself: “Wow, this is great! I’m sure it’ll attract
Have you ever looked at your business website and thought to yourself: “Wow, this is great! I’m sure it’ll attract
If you are a heavy online shopper or blog reader familiar with any e-commerce trend in Malaysia, then you have
In 2019 alone, over 1.92 billion people made online purchases. Once COVID-19 restricted movement, e-commerce sales hit an all-time high
It is no secret that the Malaysian market is heavily saturated with local and international companies. The growing economy, paired
“Wow, this is some next-level advertising.” If you’ve ever caught yourself unconsciously having an internal monologue discussing this, then maybe
The term ‘project management’ encompasses a broad scope – one that requires the combination of several gears to get the
SaaS businesses have grown rapidly in the last few years. But do you have what it takes to start in
Have you ever seen a compelling, attention-grabbing ad for a product and told yourself: “I could have bought it if
The internet world is no longer an easy place to get your marketing message out there. There are many different
Starting your own business is one of the most satisfying and exciting things you can do for yourself. That’s why,
Many companies, especially those who are just starting out, may not be able to spend marketing money the way they
People say the internet is a magic wonder. It can help fulfill your dreams, and you can find tons of
There are often several aspects to a business that have to be optimized in order for the company to prosper
Fun fact: In 2020, e-commerce sales increased by more than 30 percent in Southeast Asia! According to Shopee, online orders
Are you having trouble deciding on the best customer-driven marketing strategy for your company? Hard sell and soft sell –
TikTok is one of the most popular social media platforms in Malaysia, with about 4 million users in Malaysia. A
Instagram Reels – you must have at least heard of, or better yet, are familiar with this feature by now.
Affiliate marketing is the system of generating income through commissions each time you promote a product or brand and make
A customer-driven marketing strategy refers to a marketing strategy that keeps your customers squarely in the middle of everything you
To exist as a business in this day and age means having an identity and being able to tell the
A call to action (otherwise known by its acronym CTA), is a statement created to instantly get a response from
As a marketer, you always need to be up-to-date with the latest trends in your niche. Plus, you’ll also have
With the outbreak of the Covid-19 pandemic in early 2020, shopping habits among Malaysians have taken a dramatic turn. With
Today you’re just one click away from everything you need to know. But just staying informed is not enough to
Digital marketing expenditures have significantly grown over the past years. Companies have reduced their marketing budgets due to the pandemic,
TikTok is a leading social media platform that has attracted millions of users from all over the world. As of
Malaysia has a growing eCommerce sector, and the recent implementation of the National eCommerce Strategic Roadmap seeks to bolster the
COVID-19 has left many businesses in a downward spiral. However, as hope seems bleak, many have gone in search of
TikTok is extremely popular amongst the younger generation or Generation Z. As one of the top social media sites in
Covid-19 has forced humankind to operate in the ways we were not used to. In Malaysia, the government has re-imposed
MCO and the pandemic have undoubtedly changed the world of social media influencers in Malaysia. They are sharing videos of
Since the COVID-19 scare hit, many have succumbed to a new norm of making the home our very own office
Data has shown that in the final 3 months leading up to the end of 2020, e-commerce has really taken
As far as marketing tactics go, online digital marketing agency is seen as the more popular and efficient way to
Businesses have traditionally relied on offline marketing to get their brands out there. They’ve relied on pamphlets, tele-marketing, billboards, mainstream
The Significance of Online Marketing for 2020 and Beyond 2020 has truly been an unpredictable year. No one could have
E-commerce in Malaysia isn’t a new phenomenon. In fact, it’s been around ever since the internet has been around in
When you look at trends in business over the years, one stands out: the move from brick-and-mortar stores to online
Instagram is a photo sharing social media app that was launched in 2010. Since then, it has risen to become
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