As fellow social media marketers and advertisers, we all understand that having a business page on Facebook allows us to have better control over our social media marketing efforts, especially for ads management and content promotion.
The good news is that a Facebook business Suite is available (for FREE!) to everyone who has a business account.
If you really want to stand out in Facebook with through the roof ROI, you need to learn how to use all the features available under your Google Business Suite, and one of them is Facebook Creative Hub.
The new feature is extremely potent for digging through strategies your top competitors are using and implementing them for your own creative ads efforts before you hit the ‘publish’ button. [1]
Here, we’re going to look at how you can find the FB Creative Hub and use it to enhance your Facebook ads creative process.
Understanding What Facebook Creative Hub Is
Before we go any further, it is first important to understand what is Facebook hub.
In short, it is a set of tools that allows you to improve the quality of the Facebook ads you post. One of its main properties is that it functions as a mock-up tool for your ads.
You’ll be able to find it under the ‘Facebook Ads Manager’ category for your FB Business Suite, which is available for free for all pages.
It offers so much more than just mock-ups. Apart from guiding you through the ad creation process, it also gives you a Facebook ads gallery from renowned brands.
The creative hub is a way of providing inspiration as it is filled with tons of real-life examples so you can craft your own FB ad campaign.
You’ll be able to scroll through the creative hub’s different real-world ads according to their type and the different platforms that they’re designed for.
This feature is particularly useful for Facebook marketers who are new to the platform and don’t really know how or where to start.
Creative Hub Facebook offers a step-by-step guide for the various types of ads available on the platform, including video ads, picture ads, and carousel ads.
Rather than going in blindly, there will be numerous design suggestions along the way in the creative hub to make your ads stand out, increase engagement, and be more readable.
What Can You Do on Facebook Creative Hub?
Just like any other tool on Facebook Business Suite, the best way to use it to its full potential is to try it out for yourself.
Here are some suggestions on what to explore when you first get started.
1. Discover The Various Ad Formats
There are several ad formats you can place on Facebook. Learning about them will help you decide which is the most suitable for your target audience, and to reach a certain goal.
Crafting an ad campaign may involve more than one type of ad, so investing some time into understanding the various ad format may be crucial to your campaign strategy as a whole.
2. Create Ad Mock-ups
This is possibly the most important part of the Facebook Creative Hub feature. Creating an impactful business ad format on a Facebook page takes much more than just good design skills.
The mock-up feature on Facebook Creative Hub gently gives you suggestions on how you can create Facebook ads that are visually impactful.
They start by giving you a preview of the different layouts available, so you can decide which layout gives your image and text the most prominence – and ultimately lead to conversions.
The mock-up feature is available under the ‘Create Mock-up’ button and it cuts the time needed for you to create an ad for FB. This is because you’ll be able to start from suggested templates rather than from scratch.
It’s also an easy way for you to preview your FB ads on both computer screens and mobile, thereby helping you create an ad that works across platforms.
3. Find Inspiration from Other Ads
One really useful feature of the Facebook Creative Hub section is the ‘Inspiration’ page. Here, you’ll be able to see a collection of successful Facebook ads that have been run on FB before.
Some are from multinational brands, but you’ll also find those from smaller companies that have made a huge impact. These ads are also a great way to monitor Facebook marketing trends and see what works best currently.
Among the types of ads you’ll be able to see on Facebook’s creative hub include carousel, video, picture, stories, and messenger ads.
You’ll also be able to see Facebook Instant experience ads, which are ads that become full screen when they’re clicked on by users.
Apart from that, users will also be able to filter through to see ads according to platforms, such as Instagram ads, Messenger, Facebook, and Audience Networks.
Any of these successful ads can be selected and function as a template for your mock-up. You’ll be able to keep many of the stylistic features of the ad while changing the content.
4. Check Your Images
Facebook ads are pretty strict about the requirements for your image. For example, only a limited percentage of the image can be covered by texts.
In Facebook Creative Hub, there is an image text checker built into the mock-up editor. This checker will be able to help you determine if your image meets the strict requirements for FB ad images.
It will also allow you to understand how the text on your images affect the reach of your ads, whether positively or negatively.
5. Share Your Mock-Ups
Once you’ve completed your mock-up, there may be several people you need to share it firsthand with. This may be the rest of your team or even a client.
Facebook Creative Hub makes this very easy by generating a link for each mock-up. This link will allow anyone with access to a clear picture of how the ad will look on different social media platforms and across gadgets.
This way, you’ll be able to get feedback to improve your Facebook post mockup, Facebook carousel mockup, and more.
You may be interested in: Top Social Media Platforms for Businesses
6. Run Your Ads
Once you’re satisfied with an ad, there’s a section that allows you to run your ad on Facebook. In this section, you can determine your reach, how long to run your ad, and more.
You’ll also be given instructions on how you can buy these ads and how much the charges are based on your determined parameters.
How to Start Using Facebook Creative Hub
Facebook Creative Hub provides the tools you need to create professional-looking ads, even when you may not have much experience.
Having said that, let’s first go through exactly how and where you can find the feature of your Facebook.
- Looking for the Creative Hub
Finding Facebook Creative Hub can be a little tricky, especially if you’ve not spent much time on the Facebook business suite.
However, if you follow our step-by-step guide, you’ll be able to find Facebook’s creative hub in no time without breaking a sweat.
To find Facebook’s creative hub, start by going to your business account. Once you’re there, click on the link called ‘Business Suite’ on the upper right-hand corner.
You will be taken to the main Business Suite page, with many applications and features available. Click on the three lines on the bottom left to see a list of additional tools available to you.
Next, click on ‘Ads Manager’, which is at the top of the list. This is your ad account page where you’ll control all the ads you run.
When you click on ‘Ads Manager’, you will be taken to another page.
Here, you’ll see three lines above your profile icon. Click on these three lines, and then scroll down to ‘Advertise’, where you’ll find the link called ‘Creative Hub’. Click on this ‘Creative Hub’ button, then voila!
The Facebook Creative Hub page will appear next and you can start to create mock-ups.
Here’s how you can get started on using the tool:
1. Start by Choosing a Feed
Once you arrive at the Facebook Creative Hub page, you can select ‘Create Mockup’ and you’ll be given gradual guidance on what to do next.
The first thing you will be asked to do in Facebook’s creative hub is picking the type of FB ad (feed) that you want to create.
These include a Facebook feed, Instagram account feed, FB Marketplace post, stories, video feeds, and more. In total, there are 16 types of feeds to choose from.
The type of feed you choose on Facebook’s creative hub depends very much on who you want to reach and which platform you want to reach them on.
If you are just starting out, focus on just one type of feed for your mock-up before anything else.
2. Choose The Format of Feed
There are two types of formats to choose from in the creative hub, namely ‘Single image or video’ and ‘Carousel’. Again, the format you choose depends very much on what goals you want to achieve.
A single image or video is great if you want to raise brand awareness, present only one product or service, or have a special promotion.
This singular style of presentation is more focused and draws attention in a linear fashion.
On the contrary, a carousel post, which is a series of images or videos, is great if you have more than one product you want to showcase.
It can also be used for multiple actionable call to actions, or to present more in-depth details about your product.
3. Add The First Image or Video
The first thing you’ll be asked to do before you can edit the type of feed you want is to upload a piece of media. This can be a picture or video, and you can click on any of the ‘Add Media’ buttons available.
When you’re adding your media, you will have to pick a suitable crop ratio. You can switch between the options given to see how it will look.
Once you add the first media, you can now focus on one type of feed that you want to create mockups of.
The first ad image that you added is a placeholder, and you can always change it later. Hover your arrow over any of the feeds, and you’ll see an ‘Edit’ button. Click on it to start editing your mockup.
4. Start Editing the Mockup Image
This is where the fun begins. You can create your ad mockup by adding or changing the ad image or video.
Feel free to play around with the different features to see what makes your image look best. Remember that you are creating an ad that needs to draw attention within a few seconds.
This means no blurred or low-quality images. If you’re uploading a video clip, make sure that the thumbnail is super relevant to the message you want to send and is a clear image.
It also helps to have images without too many texts, with bright hues, and have people’s faces on them as these tend to draw the viewers’ eyes the quickest.
5. Add Copywriting and Details
Next, you want to convey your message in a concise and effective manner. This is where artfully crafted copywriting copies are important.
Ideally, the caption accompanying your image or video should be kept below 125 characters.
You should also include a headline, as many people tend to read headlines before deciding if they want to read the caption accompanying it.
You should add your destination link, which can be a website URL or an event page. Either way, this is the link that users will be directed to when they click your call to action or link display.
You can now choose a shorter name for your link to be displayed near your site name, and this is the portion called ‘Display Link’.
Finally, you should decide on the most suitable call to action button. This button can carry messages like ‘Learn More’, ‘Send Message’, ‘Contact Us’, and many more. It will lead users to the link you provided.
6. Share Your Mock-Up Quickly and Easily
Once you’ve completed your ad mock-up, you have the option of sharing it with others. To do this, you can choose the ‘Share’ button on the top right corner.
Turn the link-sharing button on and choose how many days you want the link to be valid for (30 days or 60 days).
Facebook will then generate a link that you can copy and give to whomever you want to grant access to, including clients or your own creative team.
Sharing your mockup is one way of improving it, i.e. by getting the necessary feedback. You’ll also be able to send your mockups to a mobile device to see how it looks.
The mobile device version of your ads will be automatically adjusted to fit the smaller screen size and different layout.
7. Publish Your Mock-Up Ad
In order to publish your mock-up, you first have to add it to your ‘Ads Manager’. To do this, click and turn on the slider called ‘Show in Ads Manager’ until it turns bright blue from gray.
From here, you will be taken to your ‘Manager’ page automatically. Otherwise, you’ll have to open it manually.
Once opened, you’ll be asked a series of questions on how you want to plan your ad campaign. Once you’ve answered one set of queries, just click ‘Next’ and answer the following ones.
When youve managed to answer all the questions about your ad goals, placements, budget, and so on, you should review your ad one final time.
If you are satisfied with everything, you can click ‘Publish’ and Facebook will now run your ad and you’ll be sent a notification once it goes live.
8. Monitor Your Ad’s Performance
Once your Facebook ad goes live, you’ll be able to monitor its performance in several ways.
On the ‘Manager’ itself, you’ll be able to see the ad’s reach and impressions. Both of these are indications of how many people have potentially viewed your ad.
Additionally, you can also monitor:
Website Traffic: Whether anyone has arrived at your website from the website URL provided in your Facebook ad.
Sign-Ups: Whether there has been anyone signing up for promos, or buying tickets, and basically answering your call to actions.
Conversion: Has there been an increase in the sales of your products and services?
Further reading: How to Convert Website Visitors
Wrapping Up on Facebook Creative Hub
FB Creative Hub is a user-friendly ad creation platform that helps you create ads that look polished and professional.
We think it is a social media marketing tool that should be on every business owner or marketer’s list.
If you’re curious about the various ways you can grow your social media presence and overall brand awareness, contact us for a consultation session.
Our expert social media strategists here at One Search Pro will be able to fill you in on the latest Facebook marketing and advertising methods that are effective and suitable for your budget, including things like Facebook instant experience.
